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Consumer Behavior For Dummies (Business & Personal Finance)Consumer behavior is way more than just a guessing game; it’s crucial to a successful marketing plan. A clear understanding of the consumer usually makes the difference between companies that succeed and those that fail. By understanding the behaviors of consumers, you can make more informed business decisions; these decisions alone can raise... | | | | |
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AppleScript: The Missing ManualFrom newspapers to NASA, Mac users around the world use AppleScript to automate their daily computing routines. Famed for its similarity to English and its ease of integration with other programs, AppleScript is the perfect programming language for time-squeezed Mac fans. As beginners quickly realize, however, AppleScript has one major shortcoming:... | | | | Fire the Phone Company : A Handy Guide to Voice Over IPLonging to break free from the phone company's tethers? This is the place to start! Realizing that VoIP is still just an acronym to many (and an intimidating one at that), author Dave Field speaks squarely to you, the consumer, demonstrating that you don't have to be a technologist to start achieving... |
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Achieving Software Quality through TeamworkThe cost of failed IT projects in the United States was recently estimated at
$84 billion in just 1 year [1], so software quality matters more now than it
ever has, and it matters to you and me because we use that software. For all
of us, our reliance on software is increasing year by year whether we realize
it or not. More of... | | Honeypots and Routers: Collecting Internet Attacks
As the number of Internet-based consumer transactions continues to rise, the need to protect these transactions against hacking becomes more and more critical. An effective approach to securing information on the Internet is to analyze the signature of attacks in order to build a defensive strategy. This book explains how to... | | Effect of Mechanical and Physical Properties on Fabric Hand
The phenomena of fabric hand is one of the most significant characteristics in determining fabric marketing, and providing the fabric scope of end-uses, performance, and appearance.
For several decades, the study of fabric hand has attracted interest of research and development in engineering groups, textiles and fiber scientists,... |
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BIOS Disassembly Ninjutsu Uncovered (Uncovered series)
Explaining security vulnerabilities, possible exploitation scenarios, and prevention in a systematic manner, this guide to BIOS exploitation describes the reverse-engineering techniques used to gather information from BIOS and expansion ROMs. SMBIOS/DMI exploitation techniques—including BIOS rootkits and computer ... | | Introduction to Bluetooth Technology: Market, Operation, Profiles, and ServicesIf you are involved or getting involved in Bluetooth products, technologies and applications, this book is for you. This book explains what Bluetooth technology is and why it is important for so many types of consumer electronics devices. Since it was first officially standardized in 1999, the Bluetooth market has grown to more than 35 million... | | GPRS in Practice : A Companion to the SpecificationsGPRS is now an established technology allowing packet-data access to the internet and intranets and it is expected that consumer demand for the service will continue to increase, especially when the higher data rates are made available.
The GPRS technology is also carried forward to the 3G systems and it is vital that engineers working in... |
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