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 Critical Social Theory and the End of Work (Rethinking Classical Sociology)"Critical Social Theory and the End of Work" examines the development and sociological significance of the idea that work is being eliminated through the use of advanced production technology. Granter's engagement with the work of key American and European figures such as Marx, Marcuse, Gorz, Habermas and Negri, focuses his arguments... |  |  Record Label Marketing, Second EditionThe concept of selling recorded music has been around for more than a century. While the actual storage medium for music has evolved, from cylinders to vinyl discs, magnetic tape, digital discs, and now downloads, the basic notion has remained the same: a musical performance is captured to be played back at a later time, at the convenience of... |  |  REPOSITIONING: Marketing in an Era of Competition, Change and CrisisThe book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are... |
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 The Business of iPhone App Development: Making and Marketing Apps that Succeed
The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot... |  |  Building Web Reputation Systems
Today’s Web is the product of over a billion hands and minds. Around the clock and around the globe, people are pumping out contributions small and large: full-length features on Vimeo, video shorts on YouTube, comments on Blogger, discussions on Yahoo! Groups, and tagged-and-titled Del.icio.us bookmarks. User-generated content... |  |  Effect of Mechanical and Physical Properties on Fabric Hand
The phenomena of fabric hand is one of the most significant characteristics in determining fabric marketing, and providing the fabric scope of end-uses, performance, and appearance.
For several decades, the study of fabric hand has attracted interest of research and development in engineering groups, textiles and fiber scientists,... |
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 Enterprise 2.0
The notion that the corporation is changing fundamentally has been around for decades – dating back to Peter Drucker’s seminal work in the 1980s on ‘The New Organization’. In 1992, I discussed what I called ‘The New Enterprise’ in my book Paradigm Shift, saying ‘the corporation of old simply... |  |  Teach Yourself Visually Photoshop Elements 8
The ultimate guide to the new Photoshop Elements 8 for visual learners
Photoshop Elements is the best-selling consumer digital image-editing software on the market and this book is a must-have for visual learners who are eager to get up and running with all the new and improved features of Photoshop Elements 8.
... |  |  Good Green Homes
Green. It conjures images of a meadow in spring for some, and the color of money for others. What does "green" have to do with our homes? In essence, green building-or sustainable building-means being smart about how we use energy, water, and building materials so that we can live well without needlessly damaging the environment.... |
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