“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the...

Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly,...

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...

“An excellent summary of the state of supply chain management going into the twenty-first century. Explains the essential concepts clearly and offers practical, down-to-earth advice for making supply chains more efficient and adaptive. Truly a survival guide for executives as they struggle to cope with the increasing competition between...

No Nonsense Guides are here. With a plainspoken approach, these books are inexpensive starters that are light on idle chat and heavy on practical advice. They're lean and mean and stripped down to fighting weight, so you'll get from point A to point Z with instruction...

Presenting Windows Workflow Foundation is a premium reference that provides information on a key part of WinFX, providing universally accessible and consistent workflow technology for the Windows platform. Windows Workflow Foundation delivers an API as part of WinFX and a workflow designer...

.NET parallel extensions brings the power of parallel and asynchronous programming to a much wider developer audience than ever before. This book will give a developer with no multithreaded development experience the ability to write highly scalable parallel applications that take advantage of modern multicore processors.If you are an...