Thermosetting plastics are a distinct category of plastics whose high performance, durability and reliability at high temperatures makes them suitable for specialty applications ranging from automotive and aerospace through to electronic packaging and consumer products (your melamine kitchen worktop is a thermoset resin!). Recent developments...

.NET parallel extensions brings the power of parallel and asynchronous programming to a much wider developer audience than ever before. This book will give a developer with no multithreaded development experience the ability to write highly scalable parallel applications that take advantage of modern multicore processors.If you are an...

The blurring of boundaries between hitherto distinct scientific disciplines, technologies or markets is a common and powerful phenomenon. Subjects of this convergence often change consumer behaviours, favouring products and platforms with multiple functions. The Anticipation of Converging Industries provides a detailed focus on the...

Russia’s Skinheads: Exploring and Rethinking Subcultural Lives provides a thorough examination of the phenomenon of skinheads, explaining its nature and its significance, and assessing how far Russian skinhead subculture is the ‘lumpen’ end of the extreme nationalist ideological spectrum. There are large numbers of...

Ideal for both non-majors and mixed-majors, NUTRITION: CONCEPTS AND CONTROVERSIES provides practical applications and accessible explanations to dispel common misconceptions about nutrition and empower readers to make lasting behavior changes. Do pregnant women really crave pickles and ice cream? Are carbohydrates good or bad? These and many...

• Write custom producers and consumers with message partition techniques
• Integrate Kafka with Apache Hadoop and Storm for use cases such as processing streaming...

This book presents a design-driven investigation into smart materials developed by chemists, physicists, materials and chemical engineers, and applied by designers to consumer products. Introducing a class of smart materials, that change colors, the book presents their characteristics, advantages, potentialities and difficulties of...

Android devices represent a rapidly growing share of the mobile device market. With the release of Android 4, they are moving beyond consumer applications into corporate/enterprise use. Developers who want to start building data-driven...

A Smart Grid delivers renewable energy as a main source of electricity from producers to consumers using two-way monitoring through Smart Meter technology that can remotely control consumer electricity use. This can help to storage excess energy; reduce costs, increase reliability and transparency, and make processes more efficiently....

Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is...