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 Cloud Capacity Management (Expert's Voice in Information Technology)
Cloud Capacity Management helps readers in understanding what the cloud, IaaS, PaaS, SaaS are, how they relate to capacity planning and management and which stakeholders are involved in delivering value in the cloud value chain. It explains the role of capacity management for a creator, aggregator, and consumer of cloud... | | | | Using Technology to Sell: Tactics to Ratchet Up Results
"Using Technology to Sell is filled with practical, effective techniques to sell more by leveraging the plethora of tools and information in today’s world. By applying these principles, you'll open more doors, increase your productivity, speed up decisions, and close more deals."
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Power Plays: Energy Options in the Age of Peak Oil
Many people wonder: Are we really running out of oil, or is it all a ruse to drive prices up? Is nuclear power safe and economical? Is solar energy really the key to providing plenty of carbon-free energy? Do we have enough natural gas or coal to make any loss of oil production irrelevant?
In Power Plays: Energy Options in the... | | Advertising and Society: An Introduction
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer... | | How Cool Brands Stay Hot: Branding to Generation Y
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay... |
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The Design of Everyday Things: Revised and Expanded Edition
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive ... | | | | The Business of iOS App Development: For iPhone, iPad and iPod touch
Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
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