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E-Mail Marketing For Dummies (Business & Personal Finance)
E-mail isn’t a new technology any more, but you can do a lot
of new things with e-mail marketing. E-mail can be delivered
to mobile devices and can integrate nicely into a social media
marketing strategy.
Still, the same challenges that existed in the past apply to the
new world of e-mail marketing. Namely,... | | QuickTime for .NET and COM Developers (QuickTime Developer Series)
A gadget freak I am not—let’s be clear about that from the outset—but in the
past couple of weeks our postman (a.k.a. the mailman) has arrived not once,
but twice, with a package containing one of the most ingeniously compact
bundles of consumer technology that exists today. The first was a long-overdue
necessity: a... | | User Interface Design for ProgrammersMost programmers' fear of user interface (UI) programming comes from their fear of doing UI design. They think that UI design is like graphic design--the mysterious process by which creative, latte-drinking, all-black-wearing people produce cool-looking, artistic pieces. Most programmers see themselves as analytic, logical thinkers... |
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| | Sales Management: Analysis and Decision Making
Our objective in writing the sixth edition of Sales Management: Analysis and Decision
Making was to continue to present comprehensive and rigorous coverage of contemporary
sales management in a readable, interesting, and challenging manner. Findings
from recent sales management research are blended with examples of current sales... | | |
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