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Materials that Change Color: Smart Materials, Intelligent Design
Materials that Change Color: Smart Materials, Intelligent Design

This book presents a design-driven investigation into smart materials developed by chemists, physicists, materials and chemical engineers, and applied by designers to consumer products. Introducing a class of smart materials, that change colors, the book presents their characteristics, advantages, potentialities and difficulties of...

Apache Kafka
Apache Kafka

Set up Apache Kafka clusters and develop custom message producers and consumers using practical, hands-on examples

Overview

  • Write custom producers and consumers with message partition techniques
  • Integrate Kafka with Apache Hadoop and Storm for use cases such as processing streaming...
Nutrition: Concepts and Controversies
Nutrition: Concepts and Controversies

Ideal for both non-majors and mixed-majors, NUTRITION: CONCEPTS AND CONTROVERSIES provides practical applications and accessible explanations to dispel common misconceptions about nutrition and empower readers to make lasting behavior changes. Do pregnant women really crave pickles and ice cream? Are carbohydrates good or bad? These and many...

Experience the Message: How Experiential Marketing Is Changing the Brand World
Experience the Message: How Experiential Marketing Is Changing the Brand World
Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which...
Russia's Skinheads: Exploring and Rethinking Subcultural Lives
Russia's Skinheads: Exploring and Rethinking Subcultural Lives

Russia’s Skinheads: Exploring and Rethinking Subcultural Lives provides a thorough examination of the phenomenon of skinheads, explaining its nature and its significance, and assessing how far Russian skinhead subculture is the ‘lumpen’ end of the extreme nationalist ideological spectrum. There are large numbers of...

The Anticipation of Converging Industries: A Concept Applied to Nutraceuticals and Functional Foods
The Anticipation of Converging Industries: A Concept Applied to Nutraceuticals and Functional Foods

The blurring of boundaries between hitherto distinct scientific disciplines, technologies or markets is a common and powerful phenomenon. Subjects of this convergence often change consumer behaviours, favouring products and platforms with multiple functions. The Anticipation of Converging Industries provides a detailed focus on the...

.NET 4.5 Parallel Extensions Cookbook
.NET 4.5 Parallel Extensions Cookbook

.NET parallel extensions brings the power of parallel and asynchronous programming to a much wider developer audience than ever before. This book will give a developer with no multithreaded development experience the ability to write highly scalable parallel applications that take advantage of modern multicore processors.If you are an...

The Networked Supply Chain: Applying Breakthrough BPM Technology to Meet Relentless Customer Demands
The Networked Supply Chain: Applying Breakthrough BPM Technology to Meet Relentless Customer Demands
This cutting-edge book illustrates how to implement a new breakthrough BPM technology that makes the vision of the networked enterprise a reality. BPM is changing the competitive business landscape. This breakthrough technology provides businesses with the means to manage processes across systems, people, and organizations, providing...
Handbook of Thermoset Plastics, Third Edition (PDL Handbook)
Handbook of Thermoset Plastics, Third Edition (PDL Handbook)

Thermosetting plastics are a distinct category of plastics whose high performance, durability and reliability at high temperatures makes them suitable for specialty applications ranging from automotive and aerospace through to electronic packaging and consumer products (your melamine kitchen worktop is a thermoset resin!). Recent developments...

Algorithms Sequential & Parallel: A Unified Approach
Algorithms Sequential & Parallel: A Unified Approach
Effective computing requires the design, analysis, implementation, and evaluation of algorithms to solve problems of interest. Computational problems come from a wide variety of areas including science, engineering, business, athletics, architecture, medicine, management, economics, psychology, anthropology, and entertainment, to...
Augmented Reality: An Emerging Technologies Guide to AR
Augmented Reality: An Emerging Technologies Guide to AR
Augmented reality (AR) is a technology whose time has come. Conceived in rudimentary form as early as the 1960’s, AR is only now becoming truly practical. Recent advances in mobile processing, coupled with an explosion in digital storage capacity, ubiquity of wireless broadband connections, mass adoption of smart phones, and...
Creating Innovative Products and Services
Creating Innovative Products and Services

Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van Wulfen's "Creating Innovative Products and Services" is an essential read for anyone involved in new product or service design,...

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