Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.
Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's...
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course...
Bringing together the ease of use of Mac OS X, the power of Unix, and a mix of high-performance development technologies, Xcode is Apple's hottest new integrated development environment. This book shows you why Xcode is the fastest and easiest way for developers to create Mac OS X applications.
Green. It conjures images of a meadow in spring for some, and the color of money for others. What does "green" have to do with our homes? In essence, green building-or sustainable building-means being smart about how we use energy, water, and building materials so that we can live well without needlessly damaging the environment....
The recognition that chemicals in food, whatever their origin, might
present a risk to the consumer has long been recognised. However, early
food regulations at the beginning of the century were primarily aimed at
prevention of adulteration and fraud rather than directed at consumer
safety. It is only in the second half of the century...
Adobe Photoshop Elements 10 Classroom in a Book is the most thorough and comprehensive way for you to master all the new features in Adobe's top-rated consumer-targeted photo-editing software. Each chapter in this step-by-step, project-based guide contains a project that builds on your growing knowledge of the program, while...
When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be...
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in...
The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies...
Before putting digital systems for information technology or telecommunication applications on the market, an essential requirement is to perform tests in order to comply with the limits of radiated emission imposed by the standards.
This book provides an investigation into signal integrity (SI) and electromagnetic interference...
The First Step-by-Step Manual for Achieving McKinsey-Style Solutionsand Success
International bestseller The McKinsey Way provided a through-the-keyhole look at McKinsey & Co., history's most prestigious consulting firm. Now, the follow-up implementation manual, The McKinsey Mind,...
The traditional division of labor between the database (which only stores and manages SQL and XML data for fast, easy data search and retrieval) and the application server (which runs application or business logic, and presentation logic) is obsolete. Although the books primary focus is on programming the Oracle Database, the concepts and...
