This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...
Discover which ARTIK modules to use for various applications, and how to produce code for them. This book goes beyond the information previously available online, efficiently guiding developers from initial setup of their development environment to product development and prototyping in no time. Beginners will find helpful background insights...
Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted?
Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres...
The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots...
Proven strategies for harnessing the power of social media to drive social change
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap...
About half of the global burden of disease is due to chronic noncommunicable diseases such as obesity, metabolic disorders, cardiovascular diseases and cancer, which are all related to modifiable risk factors such as unbalanced diet and malnutrition as well as determinants such as behavior and lifestyle. Dietary patterns during the last few...
This book presents a concise description and qualitative exploration of a new residential option for older adults: senior cohousing. It describes the practical, structural and communal aspects of senior cohousing and shares the lived experiences of actual residents. Pursuing an existential-phenomenological approach, the authors visited...
At the annual JavaOne conference in May 2007, Sun Microsystems announced a new product family named JavaFX. Its stated purpose includes enabling the development and deployment of content-rich applications on consumer devices such as cell phones, televisions, in-dash car systems, and browsers. Josh Marinacci, a software engineer at Sun, made...
Get your financial life in order. This comprehensive and objective guidebook will help you grow your net worth on a steady and increasing basis, regardless of your income level.
This new and expanded edition covers changes and strategies to maximize financial benefits and planning resulting from the recent tax legislation,...
As the number of Internet-based consumer transactions continues to rise, the need to protect these transactions against hacking becomes more and more critical. An effective approach to securing information on the Internet is to analyze the signature of attacks in order to build a defensive strategy. This book explains how to...
