With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author’s winning...
In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of...
The .NET Framework offers new, more effective ways to secure your Web and LAN-based applications. Sybex’s .NET Development Security Solutions uses detailed, code-intensive examples—lots of them—to teach you the right techniques for most scenarios you’re likely to encounter. This is not an introduction to...
Now completely updated for online and on-paper job search — the only guide to new-style letters that get you in the door
Go beyond the classic cover letter! Whether you're a new or experienced job hunter, this guide offers you fresh ideas for crafting a wide variety of engaging cover letters and innovative career marketing...
Open source software, also known as free software, now offers a creative platform with world-class programs. Just ask the people who have completed high-quality projects or developed popular web 2.0 sites using open source desktop applications. This phenomenon is no longer underground or restricted to techies—there have been more than 61...
Ready to give your design skills a real boost? This eye-opening book helps you explore the design structure behind most of today’s hit video games. You’ll learn principles and practices for crafting games that generate emotionally charged experiences—a combination of elegant game mechanics, compelling fiction, and...
Learn how to use stories throughout the agile software development lifecycle. Through lessons and examples, Agile UX Storytelling demonstrates to product owners, customers, scrum masters, software developers, and designers how to craft stories to facilitate communication, identify problems and patterns, refine collaborative...
"This is not simply a cookbook: Voice Interaction Design teaches craftsmanship through providing a broad and deep understanding of speech as well as exposure to the current state of voice interfaces. Harris's book offers invaluable insights for the thoughtful voice interface designer. " --Clifford Nass, Professor, Stanford University,...
Nmap Network Scanning is the official guide to the Nmap Security Scanner, a free and open source utility used by millions of people for network discovery, administration, and security auditing. From explaining port scanning basics for novices to detailing low-level packet crafting methods used by advanced hackers, this book by Nmap's...
SUSE Linux is an increasingly popular Linux distribution that competes headon with Red Hat’s Linux versions. SUSE Linux’s fortunes have been on the rise following Novell’s acquisition of Germany’s SUSE Linux AG and the recent initiation of the openSUSE project (www.opensuse.org) — an open source...
The second edition of Haskell: The Craft of Functional Programming is essential reading for beginners to functional programming and newcomers to the Haskell programming language. The emphasis is on the process of crafting programs and the text contains many examples and running case studies, as well as advice an program design, testing, problem...
Join us on a road trip with a difference. Intrepid crafters Cat Morley and Tom Waddington set off around the United States using recommendations and tips from visitors to their popular website Cut Out + Keep. Inspired by the distinctive history and culture Cat and Tom found in each state, they created a step-by-step project for every one. The...
