Since the origin of the modern sciences, our views on discovery and creativity had a remarkable history. Originally, discovery was seen as an integral part of methodology and the logic of discovery as algorithmic or nearly algorithmic. During the nineteenth century, conceptions in line with romanticism led to the famous opposition between the...

Do you love comics? Want to become a cartoonist? This practical, hands-on guide is packed with step-by-step instructions and plenty of tips for creating your own cartoons. From inanimate objects to animals to aliens, you can see how to breathe life into your characters...

With over 100,000 iPhone applications and 125,000 registered iPhone developers, is it still possible to create a top-selling app that stands apart from the six-figure crowd? Of course, but you’ll need more than a great idea and flawless code—an eye-catching and functional user interface design is essential. With this book,...

As the recent collapse on Wall Street shows, we are often ill-equipped to deal with uncertainty and risk. Yet every day we base our personal and business plans on uncertainties, whether they be next month’s sales, next year’s...

A continually evolving discipline, Human Reliability Assessment (HRA) has elements of controversy from the definition of terms to the application of appropriate methods for the representation of human failure probability. The idea that human error is a random event is falling out of favor and the concept that humans can be set up to fail or...

This gigantic 21st Century course manual has a staggering accumulation of 223 mind exercises designed to allow a person to use their complete brain. The exercises involve balancing your emotions, increasing your memory, improving your creativity, enhancing your sensory appreciation and much, much more - time distortion, lightning calculating,...

The concept of selling recorded music has been around for more than a century. While the actual storage medium for music has evolved, from cylinders to vinyl discs, magnetic tape, digital discs, and now downloads, the basic notion has remained the same: a musical performance is captured to be played back at a later time, at the convenience of...

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative,...