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 Introduction to Information Systems: Supporting and Transforming Business
Rainer, Cegielski Introduction to Information Systems will answer this question for you. In every chapter,
you will see how real global businesses use technology and information systems to increase their
profitability, gain market share, improve their customer service, and manage their daily operations.
In other words, information... | | Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Fifteen years ago, Michael and I wrote the first version of this book. A little more than 400 pages, the book fulfilled our goal of surveying the field of data mining by bridging the gap between the technical and the practical, by helping business people understand the data mining techniques and by helping technical people understand the... | | Using Microsoft® Office for Mac 2011
Microsoft was committed to making Office for Mac 2011 a significant improvement over previous versions. To that end, the company focused on collaboration, compatibility, and ease of use, and laid out a four-pronged approach:
• Incorporate features from Office 2007 that were not added to Office 2008 for Mac.
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Model-Based Development: Applications
A Proven Development Methodology That Delivers On the Promise of Model-Based Approaches
Software continues to become more and more complex, while software consumers’ expectations for performance, reliability, functionality, and speed-to-market are also growing exponentially. H. S. Lahman shows how... | | Building on SugarCRM
In the crowded field of customer relationship management (CRM) systems, SugarCRM stands out—not only for its modular design, but also for the ease with which you can develop, customize, and extend your CRM applications. This concise book provides a thorough overview of the development tools and APIs available in SugarCRM 6.2,... | | 101 Ways to Promote Your Web Site (101 Ways series)
With hundreds of proven tips, tools, and techniques, this freshly updated edition explains how to make the most of the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing for online success. Entrepreneurs, corporate marketing managers, small business owners,... |
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