The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every...
Update your knowledge of the Enterprise Java platform through this user-friendly tutorial that's designed around real-life examples. The pragmatic approach means you'll be up to speed almost effortlessly. For intermediate users upwards.
Overview
Learn about local and remote service endpoints,...
Transform Average Employees into Powerhouse Performers
“I cannot think of a more important message and timely book. 20 Minutes to a Top Performer offers quick, simple techniques for managers to improve their effectiveness in communicating with their teams.” Steven Fine, vice president for...
Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all...
The leading email marketing firm shows you how to create high-impact, low-cost campaigns
Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or...
The lack of formal semantics of applications and services to be integrated into business processes makes it difficult for software engineers and developers to interconnect heterogeneous applications. Semantic Enterprise Application Integration for Business Processes: Service-Oriented Frameworks provides methods that incorporate and...
The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys!
You already know social media can help you find customers, strengthen relationships, and build your...
The motivation behind the conception of this monograph was to advance scientific knowledge about the design and control of workflow processes. A workflow pr- ess (or workflow for short) is a specific type of business process, a way of or- nizing work and resources. Workflows are commonly found within large admin- trative organizations such as...
Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month.
Packed with practical examples as well as new and updated case...
Used book in excellent condition and WITHOUT any highlights & underlines. may not be Accessories included/different cover . shipping takes 4-5 business days; standard shipping takes 8-10 business days, .Prompt Customer Service! international shipping
A practical roadmap for developing successful e-business strategic plans
E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to practical technology. Written by renown expert on technology issues, this book provides business executives and managers...
Reduce development time by organizing your programs as chains of functional interfaces and see that the advantages of using functional interfaces include the flexibility and power of inlined functional chains and reuse of functional methods utilized throughout the Java API. You’ll see how complex logical expressions can be reduced...
