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 Killer UX Design
When I embarked on my career as a psychologist, I never imagined I’d end up
designing technology products and services. Funny where you end up in life, and
lucky for me all those years at university weren’t wasted: the business of understanding
humans and the way they behave is critical to designing. ... | | Design Is the Problem: The Future of Design Must be Sustainable
This isn’t a book about sustainable design.
Instead, it’s a book about how
the design industry can approach the
world in a more sustainable way. Design is
interconnected—to engineering, management,
production, customer experiences, and to the
planet. Discussing and comprehending the
relationship... | | Services Marketing: Managing the Service Value Chain
zIn both business and practice, services have become the most discussed goods category.
Today, many services markets are extremely dynamic, for several reasons.
The banking and airlines industries are heavily affected by the movement
towards globalisation, for example. A second group of service industries are
being liberalised,... |
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Marketing Strategy
Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and... | | Principles of Marketing (14th Edition)
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create... | | Principles of Marketing, 12th Edition
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially... |
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