The first year of developing a new sales territory is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on product, grab a customer list, start calling for appointments, discover opportunities, and close deals. In fact, almost every sales model out there is based on nothing more than...

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Java For Artists: The Art, Philosophy, And Science Of Object-Oriented Programming towers head and shoulders above ordinary introductory Java texts in its comprehensive coverage and audacious style. Java For Artists is the only book of its kind that succinctly address the art, philosophy, and science of Java and object-oriented...

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Automatic feedback control systems play crucial roles in many fields, including manufacturing industries, communications, naval and space systems. At its simplest, a control system represents a feedback loop in which the difference between the ideal (input) and actual (output) signals is used to modify the behaviour of the system. Control...

Most security books on Java focus on cryptography and access control, but exclude key aspects such as coding practices, logging, and web application risk assessment. Encapsulating security requirements for web development with the Java programming platform, Secure Java: For Web Application Development covers secure...

As I write this, Java is just beginning its second decade. Unlike many other computer languages whose influence begins to wane over the years, Java’s has grown stronger with the passage of time. Java leapt to the forefront of Internet programming with its first release. Each subsequent version has solidified that position. Today,...

In Global Brand Strategy, Sicco van Gelder tackles this central issue head on. He shows how both global and local brand management need to agree on a common basis for their brand strategy and planning. Drawing on his extensive experience, he has created a unique framework—the Global Brand Proposition Model—which enables them...