No matter what your career plans or future goals, ACCOUNTING: CONCEPTS AND APPLICATIONS, 10e helps you develop a solid understanding of accounting and its importance in business today that will put you well ahead of the competition. Organized around business activities, the text balances an introduction to accounting procedures with an...

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and...

Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that "dolls are for girls" was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough...

When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be...

Now readers can develop the solid conceptual, technical and managerial foundations needed for effective systems analysis design and implementation as well as the project management skills for systems development with SYSTEMS ANALYSIS AND DESIGN IN A CHANGING WORLD, 6E. This popular text teaches both the traditional (structured) and the...

Programming Languages/Web Programming The World of Scripting Languages David Barron The explosive growth of Internet applications has seen a corresponding growth in the use and development of scripting languages. Their power and flexibility enables even nonexpert programmers to prototype graphical user interfaces more rapidly, end to develop...