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Essentials of Consumer Behavior
Essentials of Consumer Behavior

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics.

Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer...

Geometry: The Third Book of Foundations (The Foundations Trilogy)
Geometry: The Third Book of Foundations (The Foundations Trilogy)

In this third installment of his classic 'Foundations' trilogy, Michel Serres takes on the history of geometry and mathematics. Even more broadly, Geometry is the beginnings of things and also how these beginnings have shaped how we continue to think philosophically and critically. Serres rejects a traditional history of mathematics...

Tkinter GUI Application Development Blueprints
Tkinter GUI Application Development Blueprints

Master GUI programming in Tkinter as you design, implement, and deliver ten real-world applications from start to finish

About This Book

  • Conceptualize and build state-of-art GUI applications with Tkinter
  • Tackle the complexity of just about any size GUI application with a structured and...
Developer Testing: Building Quality into Software (Addison-Wesley Signature Series (Cohn))
Developer Testing: Building Quality into Software (Addison-Wesley Signature Series (Cohn))

How do successful agile teams deliver bug-free, maintainable software—iteration after iteration? The answer is: By seamlessly combining development and testing. On such teams, the developers write testable code that enables them to verify it using various types of...

Bridging Laboratory and Field Research for Genetic Control of Disease Vectors (Wageningen UR Frontis Series)
Bridging Laboratory and Field Research for Genetic Control of Disease Vectors (Wageningen UR Frontis Series)

Contemporary research on genetic control of disease-transmitting insects knows two kinds of scientists: those that work in the laboratory and those known as ‘field people’. Over the last decade, both groups seem to have developed differing research priorities, address fundamentally different aspects within the overall discipline...

Neuropathology Review
Neuropathology Review
The scope of neuropathology continues to expand, as evidenced by increasing numbers of multivolume and specialty texts, which have been published in recent years. For those in the neuroscience disciplines, the ever increasing amount of information one needs to assimilate and master can be challenging and even at times...
Social Networking Communities and E-Dating Services: Concepts and Implications (Premier Reference Source)
Social Networking Communities and E-Dating Services: Concepts and Implications (Premier Reference Source)

E-dating is now among the largest global e-commerce sectors, allowing for interaction that was once not possible. Despite its dominance in the e-commerce market and society, it is almost completely absent from the information systems research literature. Social Networking Communities and E-Dating Services: Concepts and Implications...

Nostradamus 2013: Prediction, Modeling and Analysis of Complex Systems (Advances in Intelligent Systems and Computing)
Nostradamus 2013: Prediction, Modeling and Analysis of Complex Systems (Advances in Intelligent Systems and Computing)

Prediction of behavior of the dynamical systems, analysis and modeling of its structure is vitally important problem in engineering, economy and science today.

Examples of such systems can be seen in the world around us and of course in almost every scientific discipline including such “exotic” domains like the...

Getting Started with Oracle Tuxedo
Getting Started with Oracle Tuxedo

This book is packed with real world examples that cover the design and discipline of the software and service of CRMOD. If you are an architect, designer, developer or administrator looking for a quick reference guide on how to build a Tuxedo application, then this is the best guide for you. This book also helps business users to understand...

Optimizing and Assessing Information Technology, + Web Site: Improving Business Project Execution
Optimizing and Assessing Information Technology, + Web Site: Improving Business Project Execution

A valuable guide to making better IT decisions within business

Optimizing and Assessing Information Technology is designed to be both easy-to-use and immediately useful. Engaging and accessible, this book has been created to help you focus on improving business project execution through effective IT optimization and...

The Evolution from Protein Chemistry to Proteomics: Basic Science to Clinical Application
The Evolution from Protein Chemistry to Proteomics: Basic Science to Clinical Application

Largely driven by major improvements in the analytical capability of mass spectrometry, proteomics is being applied to broader areas of experimental biology, ranging from oncology research to plant biology to environmental health. However, while it has already eclipsed solution protein chemistry as a discipline, it is still essentially an...

Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses
Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses

Innovate or die

For thirty years, Gary Shapiro has observed the world's most innovative businesses from his front-row seat as leader of the Consumer Electronics Association. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft, and many others.

What does it take to...

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