There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for...

Thank you for choosing Th e Confi dent Student, Seventh Edition. Th is book is special for several reasons. It has grown with the times to refl ect pedagogical changes, technological advancements, and students’ needs. Yet Th e Confi dent Student’s core values of individual responsibility and confi dence through accomplishment...

The Power of FOCUS … Over the past several decades we all have been trying to use information through technology to optimize our businesses and make our lives easier. So why have so many businesses failed and why do most organizations continue to struggle to fi nd that “ competitive advantage ” that will take them to the...

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What is superconductivity? How was it discovered? What are the properties of superconductors, how are they applied now, and how are they likely to become widely used in the near future? These are just some of the questions which this important book sets out to answer. Starting with the discovery of superconductivity over ninety years ago, the...

The history and evolution of the fields of science and medicine are symbiotically linked and thus are mutually dependent. Discoveries in one domain have allowed for progress in the other, and it is nearly impossible to study one area in isolation. The influence of science and technologic discoveries on medicine has profoundly impacted the way...