Between the frequently recounted events of the Gold Rush and the Great Depression stretches a period of California history that is equally crucial but less often acknowledged. In his fresh, synthetic consideration of these in-between years, George L. Henderson points specifically to the take-off of California's rural juggernaut between...

The accelerated pace of European integration since the early 1990s has been accompanied by the emergence of increasingly prominent and multiform oppositions to the process. The term Euroscepticism has appeared with growing frequency in a range of political, media, and academic discourses. Yet, the label is applied to a wide range of...

Owners of small businesses will love this complete guide to the newest version of QuickBooks, the premier small-business accounting program. Written by CPA and bestselling financial author Stephen L. Nelson, this all-in-one guide...

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and...

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written...

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.  The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more...

This mathematically oriented introduction to the theory of logic programming presents a systematic exposition of the resolution method for propositional, first-order, and Horn- clause logics, together with an analysis of the semantic aspects of the method. It is through the inference rule of resolution that both proofs and computations can be...

In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest...