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20 Minutes to a Top Performer: Three Fast and Effective Conversations to Motivate, Develop, and Engage Your Employees (Business Books)
20 Minutes to a Top Performer: Three Fast and Effective Conversations to Motivate, Develop, and Engage Your Employees (Business Books)

Transform Average Employees into Powerhouse Performers

“I cannot think of a more important message and timely book. 20 Minutes to a Top Performer offers quick, simple techniques for managers to improve their effectiveness in communicating with their teams.”
Steven Fine, vice president for
...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

The Definitive Guide to the New State-of-the-Art in Marketing Metrics

 

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...

Kali Linux CTF Blueprints
Kali Linux CTF Blueprints

Build, test, and customize your own Capture the Flag challenges across multiple platforms designed to be attacked with Kali Linux

About This Book

  • Put the skills of the experts to the test with these tough and customisable pentesting projects
  • Develop each challenge to suit your specific...
PMI-ACP Project Management Institute Agile Certified Practitioner Exam Study Guide
PMI-ACP Project Management Institute Agile Certified Practitioner Exam Study Guide

The ultimate study package for the new PMI-ACP exam

The PMI-ACP Project Management Institute Agile Certified Practitioner Exam Study Guide is an all-in-one package for comprehensive exam preparation. This up-to-date guide is fully aligned with the latest version of the exam, featuring coverage of 100 percent of the...

Aristotle's Metaphysics Beta: Symposium Aristotelicum (Oxford Symposium Aristotelicum)
Aristotle's Metaphysics Beta: Symposium Aristotelicum (Oxford Symposium Aristotelicum)
Nine leading scholars of ancient philosophy from Europe, the UK, and North America offer a systematic study of Book Beta of Aristotle's Metaphysics. The work takes the form of a series of aporiai or "difficulties" which Aristotle presents as necessary points of engagement for those who wish to attain wisdom. The topics include causation,...
Beautiful Architecture: Leading Thinkers Reveal the Hidden Beauty in Software Design
Beautiful Architecture: Leading Thinkers Reveal the Hidden Beauty in Software Design
What are the ingredients of robust, elegant, flexible, and maintainable software architecture? Beautiful Architecture answers this question through a collection of intriguing essays from more than a dozen of today's leading software designers and architects. In each essay, contributors present a notable software architecture, and analyze...
Customer Analytics For Dummies
Customer Analytics For Dummies

The easy way to grasp customer analytics

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. "Customer Analytics For Dummies" shows you how to measure each stage of the customer journey and use...

The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement
The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer...

Gamification for Employee Engagement
Gamification for Employee Engagement

Strategize, design, and implement gamification to successfully engage your employees

About This Book

  • Learn how to successfully implement gamification for your employees
  • Discover the benefits of gamification within the workplace and how it can enhance working relationships
  • ...
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.

Gamification is revolutionizing the web and mobile apps.

Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most...

Iran and Nuclear Weapons: Protracted Conflict and Proliferation (Routledge Global Security Studies)
Iran and Nuclear Weapons: Protracted Conflict and Proliferation (Routledge Global Security Studies)

This book investigates what is driving Iran's nuclear weapons programme in a less-hostile regional environment, using a theory of protracted conflicts to explicate proliferation.

Iran’s nuclear weapons program has alarmed the international community since the 1990s, but has come to the forefront of international security...

e-Learning and Social Networking Handbook: Resources for Higher Education
e-Learning and Social Networking Handbook: Resources for Higher Education

Student engagement with digital learning resources and online social networking are strong forces in education today. How can these resources best be utilized by educators and course designers in higher education? This book aims to provide the reader with enough background information to appreciate the value of social networking, especially...

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