Transform Average Employees into Powerhouse Performers
“I cannot think of a more important message and timely book. 20 Minutes to a Top Performer offers quick, simple techniques for managers to improve their effectiveness in communicating with their teams.” Steven Fine, vice president for...
The ultimate study package for the new PMI-ACP exam
The PMI-ACP Project Management Institute Agile Certified Practitioner Exam Study Guide is an all-in-one package for comprehensive exam preparation. This up-to-date guide is fully aligned with the latest version of the exam, featuring coverage of 100 percent of the...
Nine leading scholars of ancient philosophy from Europe, the UK, and North America offer a systematic study of Book Beta of Aristotle's Metaphysics. The work takes the form of a series of aporiai or "difficulties" which Aristotle presents as necessary points of engagement for those who wish to attain wisdom. The topics include causation,...
What are the ingredients of robust, elegant, flexible, and maintainable software architecture? Beautiful Architecture answers this question through a collection of intriguing essays from more than a dozen of today's leading software designers and architects. In each essay, contributors present a notable software architecture, and analyze...
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. "Customer Analytics For Dummies" shows you how to measure each stage of the customer journey and use...
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer...
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.
Gamification is revolutionizing the web and mobile apps.
Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most...
This book investigates what is driving Iran's nuclear weapons programme in a less-hostile regional environment, using a theory of protracted conflicts to explicate proliferation.
Iran’s nuclear weapons program has alarmed the international community since the 1990s, but has come to the forefront of international security...
Student engagement with digital learning resources and online social networking are strong forces in education today. How can these resources best be utilized by educators and course designers in higher education? This book aims to provide the reader with enough background information to appreciate the value of social networking, especially...
