How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations,...

• Effectively promote your Social Applications through Facebook
• Invite your friends to use your application
• Learn and understand Facebook iOS features with hands-on examples
...

• Analyze collective data using Flurry analytics to improve monetization...

"The Wiley-Blackwell Companion to Economic Geography" presents students and researchers with a comprehensive overview of the field, put together by a prestigious editorial team, with contributions from an international cast of prominent scholars. Offers a fully revised, expanded, and up-to-date overview, following the successful and...

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. "Customer Analytics For Dummies" shows you how to measure each stage of the customer journey and use...

There’s a reason that so many...

Translation is living through a period of revolutionary upheaval. The effects of digital technology and the internet on translation are continuous, widespread and profound. From automatic online translation services to the rise of crowdsourced translation and the proliferation of translation Apps for smartphones, the translation revolution is...

Traditionally, human resources has focused on recruiting good people, preparing them for assignments, motivating them to perform, and retaining them. These functions remain essential, but to be successful in turbulent times like ours, human capital strategy needs to be broader and much more far-reaching. High-Impact Human Capital Strategy...

Machine learning, at its core, is concerned...

In open innovation scenarios, firms are able to profit from technological developments that take place beyond the legal boundaries. However, in the absence of contract-based vertical command chains, such as in the case of open source software (OSS), it is difficult for firms to obtain control over the innovation project's trajectory. In...