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Kali Linux: Assuring Security By Penetration Testing
Master the art of penetration testing with Kali Linux
Overview
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Learn penetration testing techniques with an in-depth coverage of Kali Linux distribution
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Explore the insights and importance of testing your corporate network systems before the hackers strike
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Understand the...
| | Customer Analytics For Dummies
The easy way to grasp customer analytics
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. "Customer Analytics For Dummies" shows you how to measure each stage of the customer journey and use... | | Know and Grow the Value of Your Business: An Owner's Guide to Retiring Rich
A woman looking to retire said to author and valuation expert Tim McDaniel, “I need to sell my business for $2.5 million to support my country club lifestyle.” The reality was that her business was worth $750,000. How could she have been so wrong? As McDaniel—a veteran of over 2,000 valuation engagements and dozens of... |
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| | Marketing Plans for Services: A Complete Guide
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.
The marketer is taken step-by-step through the key phases... | | Agile Career Development: Lessons and Approaches from IBMSupercharge Performance by Linking Employee-Driven Career Development with Business Goals
How do you make career development work for both the employee and the business? IBM® has done it by tightly linking employee-driven career development programs with corporate... |
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