All over the world we are witnessing a revolution in organizing. Just as the
industrial revolution created its new form of organization (bureaucracy),
the information revolution is creating its own new form of organization.
We are moving from command and control to collaboration, from organizing
based on a few leaders telling...
The era of online video has arrived—now make it work for your business
In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and...
"A picture is worth a thousand words" has never been more true than when representing large sets of data. Bar charts, heat maps, cartograms, and many more have become important tools in applications and presentations to quickly give insight into complicated issues.
Documents research on the impact of computer games on the learning of adults. Computer games and learning are characterized from a series of different theoretical and empirical viewpoints. Both civilian sector and military applications are presented. While effectiveness of game environments to support learning can be documented in terms of...
It is shortlisted for the Chartered Management Institute's Management Book of the Year award 2012. What's a rookie manager to do? Faced with new responsibilities, and in need of quick, dependable guidance, novice managers can't afford to learn by trial and error. The "First-Time Manager" is the answer, dispensing the...
“So useful you may whistle while you work”- Fortune
The original edition of The Disney Way was awarded a coveted “Best Business Book of the Year” by Fortune magazine. The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula...
The gradual disappearance of paper and its familiar evidential qualities affects almost every dimension of contemporary life. From health records to ballots, almost all documents are now digitized at some point of their life cycle, easily copied, altered, and distributed. In Burdens of Proof, Jean-François Blanchette examines...
Storyline is an authoring tool packed with out-of-the-box features that don’t require any special knowledge to operate. That’s right; this is a programming-free zone! E-learning authoring is no longer limited to developers; the doors are now wide open for subject matter experts with their content, writers with their storyboards,...
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.
The marketer is taken step-by-step through the key phases...
In open innovation scenarios, firms are able to profit from technological developments that take place beyond the legal boundaries. However, in the absence of contract-based vertical command chains, such as in the case of open source software (OSS), it is difficult for firms to obtain control over the innovation project's trajectory. In...
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all...
Marketing, and Marketing Communications in
particular, has changed forever. And it has all
happened since the last edition of this book - the
4th edition - written way back in 2005. What's
changed? Two things essentially: first, Social Media
arrived and changed the communications...
