“So useful you may whistle while you work”- Fortune
The original edition of The Disney Way was awarded a coveted “Best Business Book of the Year” by Fortune magazine. The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula...
The gradual disappearance of paper and its familiar evidential qualities affects almost every dimension of contemporary life. From health records to ballots, almost all documents are now digitized at some point of their life cycle, easily copied, altered, and distributed. In Burdens of Proof, Jean-François Blanchette examines...
Storyline is an authoring tool packed with out-of-the-box features that don’t require any special knowledge to operate. That’s right; this is a programming-free zone! E-learning authoring is no longer limited to developers; the doors are now wide open for subject matter experts with their content, writers with their storyboards,...
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.
The marketer is taken step-by-step through the key phases...
In open innovation scenarios, firms are able to profit from technological developments that take place beyond the legal boundaries. However, in the absence of contract-based vertical command chains, such as in the case of open source software (OSS), it is difficult for firms to obtain control over the innovation project's trajectory. In...
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all...
Marketing, and Marketing Communications in
particular, has changed forever. And it has all
happened since the last edition of this book - the
4th edition - written way back in 2005. What's
changed? Two things essentially: first, Social Media
arrived and changed the communications...
The implementation of a TMS solution is a highly complex and mission critical project. If executed correctly a good TMS can deliver a number of benefits to the organization in terms of optimization, greater efficiency, reduced errors and improved revenue through accurate invoicing. However a number of projects fail to realize these...
What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work livesÂconsistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often...
A woman looking to retire said to author and valuation expert Tim McDaniel, “I need to sell my business for $2.5 million to support my country club lifestyle.” The reality was that her business was worth $750,000. How could she have been so wrong? As McDaniel—a veteran of over 2,000 valuation engagements and dozens of...
Research has shown time and again that the traditional reward-punishment model does nothing to boost student achievement. In The Motivated Student: Unlocking the Enthusiasm for Learning, veteran educator Bob Sullo suggests a different approach: cultivating students inner drive to learn by addressing their essential psychological needs. ...
