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Internet Marketing: Strategy, Implementation and Practice (3rd Edition)
Internet Marketing: Strategy, Implementation and Practice (3rd Edition)
This book is a comprehensive guide to how organizations can use the internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition has a completely revised structure and...
Computable Models of the Law: Languages, Dialogues, Games, Ontologies (Lecture Notes in Computer Science / Lecture Notes in Artificial Intelligence)
Computable Models of the Law: Languages, Dialogues, Games, Ontologies (Lecture Notes in Computer Science / Lecture Notes in Artificial Intelligence)
Information technology has now pervaded the legal sector, and the very modern concepts of e-law and e-justice show that automation processes are ubiquitous. European policies on transparency and information society, in particular, require the use of technology and its steady improvement.

Some of the revised papers presented in this book...

46 Science Fair Projects for the Evil Genius
46 Science Fair Projects for the Evil Genius
SHAKE UP YOUR SCIENCE FAIR WITH THESE CUTTING-EDGE, ATTENTION-GRABBING PROJECTS!

Want to win first place in the next science fair? 46 Science Fair Projects for the Evil Genius has everything you need to create amazing, sophisticated projects that will wow the judges and keep everyone talking long after the awards are...

The Art of Designing Embedded Systems, Second Edition
The Art of Designing Embedded Systems, Second Edition

For tens of thousands of years the human race used their muscles and the labor of animals to build a world that differed little from that known by all their ancestors. But in 1776 James Watt installed the fi rst of his improved steam engines in a commercial enterprise, kicking off the industrial revolution.

The 1800s were
...

Auto Repair For Dummies
Auto Repair For Dummies
Most of us don’t know the first thing about the machines we’re licensed to drive – and this can turn a ticket to freedom into a ticket to trouble. If you’re like most people, you probably tend to drive around until something goes wrong with the car. You then incur the expense of replacing worn and burnt-out parts (or...
Click: What Millions of People Are Doing Online and Why it Matters
Click: What Millions of People Are Doing Online and Why it Matters

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In...

Introduction to Thermodynamics and Kinetic Theory of Matter (Physics Textbook)
Introduction to Thermodynamics and Kinetic Theory of Matter (Physics Textbook)
An updated and expanded translation of the highly popular Russian textbook, Introduction to Thermodynamics and Kinetic Theory of Matter examines equilibrium and kinetic properties of matter – gas, liquid, and solid – using the general principles of thermodynamics and kinetic theory. Readable and accessible throughout, this book provides...
Search Engine Marketing
Search Engine Marketing

Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO),...

Strategies and Tools for Corporate Blogging
Strategies and Tools for Corporate Blogging
While this book describes some of the benefits of corporate blogging, the book’s focus is to give the reader the tools and strategies to develop expertise in how to build a successful corporate blog. This book is not about why blogging is necessary for a company per se; rather, the focus is on enabling the reader to conduct effective...
DB2 Information Integrator And Websphere Portal Server: A Synergistic Solution (IBM Redbooks)
DB2 Information Integrator And Websphere Portal Server: A Synergistic Solution (IBM Redbooks)

Portals provide users with a single point of access to multiple types of information and applications through a Web interface. IBM WebSphere Portal for Multiplatforms is one of the industries’ most comprehensive portal offerings. It contains a wide range of portal technologies that help you develop and maintain B2C, B2B, and B2E portals....

Developing Serious Games (Game Development Series)
Developing Serious Games (Game Development Series)
With the impressive growth the games industry has enjoyed for the past decade, game developers, educators, and marketing firms are excitedly envisioning serious games applications for computer game technologies. These applications- serious games- represent opportunities for game developers to apply their talents to areas outside of the...
Hibernate Search in Action
Hibernate Search in Action
I joined an e-commerce company in 2000, nothing unusual I suppose. We were quite annoyed by the quality of Amazon’s search engine results compared to ours. A few years later, we reimplemented our search engine from scratch using Lucene. That’s where I learned that a good search engine is 50% kick-ass technology and 50% deep...
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