Everyone wants privacy and security online, something that most computer users have more or less given up on as far as their personal data is concerned. There is no shortage of good encryption software, and no shortage of books, articles and essays that purport to be about how to use it. Yet there is precious little for ordinary users who...

These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn't mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are...

Why do contemporary economists consider food subsidies in starving countries, rent control in rich cities, and health insurance everywhere "inefficient"? Why do they feel that corporate executives deserve no less than their multimillion-dollar "compensation" packages and workers no more than their meager wages? Here is a...

Who needs to manage a project? Well, frankly, everyone working in the public or private sector. Yet how many of us get adequately trained in how to do it? This is where this book can help. Written by an experienced practitioner, what lies at the beating heart of this book is the structure of a strategy to ensure that every project is...

"Never Apply For a Job Again! is what everyone needs to understand how the hidden job market works. Get it and use it before the secrets get out on WikiLeaks."
--Penelope Trunk, the original Brazen Careerist, author, blogger, entrepreneur

"This book is an essential read for insightful, witty, and...

Oracle SQL Tuning with SQLTXPLAIN is a practical guide to SQL tuning the way Oracle's own experts do it, using a freely downloadable tool called SQLTXPLAIN. Using this simple tool you'll learn how to tune even the most complex SQL, and you'll learn to do it quickly, without the huge learning curve usually associated with...

So how do you build an application for the iPhone and iPad? Don’t you need to spend years learning complicated programming languages? What about Objective-C and Cocoa touch? The answer is that you don’t need to know any of those things! Anybody can start building simple apps for the iPhone and iPad, and this book will show you...

You have a great idea for an app, but where do you begin? Objective-C is the universal language of iPhone, iPad, and Mac apps, and Objective-C for Absolute Beginners, Second Edition starts you on the path to mastering this language and its latest release. Using a hands-on approach, you'll learn how to think in programming terms, how to...

Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as...

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• Learn the basic principles of virtual reality applications and get to know how they differ from games and desktop apps
• Build various types of VR experiences, including diorama,...