Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted?

Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres...

'This book is comprehensive, student friendly (if still intimidating in size!) and covers such a vast breadth of knowledge. It...

Layout concerns the placement of text and image elements within a design. How these elements are positioned, both in relation to one another and within the overall design scheme, will affect how the content is viewed and received by the readers, as well as their emotional reaction towards it. Layout can help or hinder the receipt of...

Illnesses resulting from foodborne pathogens occur at least 6 million times each year and cause an estimated 9,000 deaths. For decades, food microbiologists have developed various effective methods of food protection. However, the constant development of multi-facet food processing technologies and the emergence of potent foodborne pathogens,...

Great-looking abs are more than just a way to support the mirror industry. In fact, strong abs and flat stomachs are the ultimate indicator of overall health-for both men and women. Great abs will help you live longer, sleep better, prevent back pain, and significantly improve your sex life! (And, hey, they don't look half-bad in the...

Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power...

Let me introduce you to algebra. This introduction is somewhat like what would happen if I were to introduce you to my friend Donna. I’d say, “This is Donna. Let me tell you something about her.” After giving a few well-chosen tidbits of information about Donna, I’d let you ask more questions or fill in more details....