Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting...

The pharmaceutical industry worldwide is a rapidly burgeoning industry contributing to growth of gross domestic product and employment. Technological change in this field has been very rapid, with many new products being introduced. For this reason in part, health care budgets throughout the world have increased dramatically, eliciting...

Medical Education at St Bartholomew's Hospital traces the evolution of medical education at Barts from its foundation in 1123 to the college's merger with The London and Queen Mary & Westfield College in 1995. Drawing on the hospital's rich archives, it investigates how training was institutionalised and organised at Barts to...

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of...

Learning and performing is a subject that has profound influence on our results and actions as it cuts across all fields of study. While performing is about meeting the demands placed upon us, learning expanding the capacity for future demands. Everyday successes and failures are primarily due to the way we learn and perform. More than just...

Massive demographic, environmental, economic, and regulatory shifts are generating huge new investment opportunities with an exceptionally high probability of success over the coming years and decades. In The Esoteric Investor, a world-class portfolio manager identifies these investments, and shows how your best...