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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for...
Microsoft Windows XP Registry Guide
Microsoft Windows XP Registry Guide

The registry is the heart and soul of Microsoft Windows XP. In my other registry books, I said the same thing about the registry in every version of Windows since Microsoft Windows 95, and by the time you're finished reading this book, I hope you'll agree. The registry contains the configuration data that makes the operating system work. The...

Upgrading and Repairing Servers
Upgrading and Repairing Servers

Servers are the heart and soul of businesses today. Scott and Jarret tackle the confusing array of server design form factors, power supplies, rack mounts, dual processor setups, RAID, blade technology, InfiniBand, clustering, load balancing and replication. The authors address these topics from an OS-neutral standpoint, focusing solely on how...

Java Cookbook, Second Edition
Java Cookbook, Second Edition

Java Cookbook, 2nd Edition gets you to the heart of what you need to know when you need to know it. The completely revised and updated recipes in Java Cookbook, 2nd Edition cover all of the major APIs from Java 1.4 as well as the new 1.5 version. It includes...

The Handbook of Task Analysis for Human-Computer Interaction
The Handbook of Task Analysis for Human-Computer Interaction
The most widely cited reference on task analysis has been Task-Analysis for Human-
Computer Interaction, edited by Dan Diaper, who must take the main blame for this new
Handbook of Task Analysis for Human-Computer Interaction, as his motive was in part to
stem the trickle of requests from around the world for chapters from the
...
Clinical Neurocardiology: Fundamentals and Clinical Cardiology (Fundamental and Clinical Cardiology)
Clinical Neurocardiology: Fundamentals and Clinical Cardiology (Fundamental and Clinical Cardiology)

This valuable reference provides a wide range of practical, clinical information for physicians who care for patients with neurological and cardiac problems.
Clinical Neurocardiology

  • considers neurological complications arising from cardiac surgery and other cardiac interventions
  • describes...
Developing Microsoft ASP.NET Server Controls and Components
Developing Microsoft ASP.NET Server Controls and Components

The complete guide to developing professional, reusable ASP.NET server controls and components—direct from the insiders who developed the technology.

Web Forms—the page and control framework at the heart of ASP.NET—makes it easier to develop dynamic Web applications. But you can go...

Modernity and Technology
Modernity and Technology
Review
"An interesting and well-integrated collection..." -- Peter Beech, First Monday

Reconstruction (2004 4#2)
Modernity and Technology succeeds in opening up a much needed dialog, and in inspiring curiosity for scholars on both sides.
...
Anarchy Alive!: Anti-Authoritarian Politics from Practice to Theory
Anarchy Alive!: Anti-Authoritarian Politics from Practice to Theory
Anarchist politics are at the heart of today’s most vibrant and radical social movements. From squatted social centres and community gardens to acts of sabotage and raucous summit blockades, anarchist groups and networks are spreading an ethos of direct action, non-hierarchical organizing and self-liberation that has redefined...
Innovation Passport: The IBM First-of-a-Kind (FOAK) Journey From Research to Reality
Innovation Passport: The IBM First-of-a-Kind (FOAK) Journey From Research to Reality

“Finally! A book that lays out a thorough yet workable path to collaborative innovation! With a highly readable style and using great examples, Frederich and Andrews describe the process by which IBM makes collaborative innovation work from a process, company, and customer standpoint. By following the guidelines...

Nutrition and Well-being a To Z; 2V.
Nutrition and Well-being a To Z; 2V.
Nutrition is one of the most important factors that impact health in all areas of the lifecycle. Pregnant women need adequate food and health care to deliver a healthy baby who has a good birth weight and a fighting chance for survival. In many regions of the world, the infant mortality rate is very high, meaning that many...
Muslim Women, Agency and Resistance Politics: The Case of Kashmir
Muslim Women, Agency and Resistance Politics: The Case of Kashmir
This book investigates agency in the historical resistance movement in Kashmir by initiating a fresh conversation about Muslim Kashmiri women. It exhibits Muslim women not merely as accidental victims but conscientious agents who choose to operate within the struggles of self-determination. The experience of victimization stimulates women to...
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