Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...

Good grammar is important, whether you want to advance your career, boost your GPA, or increase your SAT or ACT score. Practice is the key to improving your grammar skills, and that's what this workbook is all about. Open it and...

"Essential Technical Analysis is a highly valued resource for technical traders. The importance of comprehensive and well-researched market behaviors, indicators, and systems were well expressed graphically with many examples. No technical analyst...

Financial innovation can drive social, economic, and environmental change, transforming ideas into new technologies, industries, and jobs. But when it is misunderstood or mismanaged, the consequences can be severe. In this practical, accessible book, two leading experts explain how sophisticated capital structures can...

The Barnett/Ziegler/Byleen/Sobecki College Algebra series is designed to give students a solid grounding in pre-calculus topics in a user-friendly manner. The series emphasizes computational skills, ideas, and problem solving rather than theory. Explore/Discuss boxes integrated throughout each text encourage students to think critically about...

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An examination of the German Blitzkrieg operations from Poland to Operation Barbarossa, as experienced by junior commanders and enlisted men, exploring why they were so successful.

The successes of the German Blitzkrieg in 1939–41 were as surprising as they were swift. Allied...

Moore's Law is the observation that the amount you can do on a single chip...