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 | | Cultural Mythology and Global Leadership`This fascinating collection of local mythology shows how widely leadership models differ across nations, and how deeply these differences are rooted. True global leadership is based on empathy with local variety.'
- Geert Hofstede, Maastricht University, The Netherlands, author of Culture's Consequences: Comparing Values, Behaviors,... | | Unity Game Development EssentialsGame engines are central to the video games we know and love. From the artwork to the mathematics that underpin the frames onscreen, the engine calls the shots. Aside from offering one of the leading 3D game engines, Unity also provides a superlative development tool - a tool that can produce professional standard games for Mac, PC, and the Unity... |
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| | | | Designing InteractionsDigital technology has changed the way we interact with everything from the games we play to the tools we use at work. Designers of digital technology products no longer regard their job as designing a physical objectвДbeautiful or utilitarianвДbut as designing our interactions with it. In Designing Interactions,... |
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Buying Trances: A New Psychology of Sales and MarketingPraise for Buying Trances
"The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you... | | | | |
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Marketing UnwrappedNobody in business can have escaped the shift towards customer focus. Today's marketer must be the people's champion. Yet to be taken seriously at board level marketing must also be accountable. Alongside inspiration and ideas must come rigour and results. Combining these elements requires integration with, and understanding of, other departments,... | | | | |
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