Evaluating Impact: Evaluation and Continual Improvement for Performance Improvement Practitioners by Ingrid Guerra-López, Ph.D. Evaluation takes enormous time, money and resources. So, why do we go through all the trouble? Because the ultimate goal is to create positive change and that s where this practical book comes in....

Illuminating a hidden and fascinating chapter in the history of globalization, Paul Gootenberg chronicles the rise of one of the most spectacular and now illegal Latin American exports: cocaine.

Gootenberg traces cocaine's history from its origins as a medical commodity in the nineteenth century to its repression during...

We live in a society that is awash with information, but few of us really understand what information is. In this Very Short Introduction, one of the world's leading authorities on the philosophy of information and on information ethics, Luciano Floridi, offers an illuminating exploration of information as it relates to both...

Understanding Virtual Reality arrives at a time when the technologies behind virtual reality have advanced to the point that it is possible to develop and deploy meaningful, productive virtual reality applications. The aim of this thorough, accessible exploration is to help you take advantage of this moment, equipping you with the...

Advertising is riddled with myths and misunderstandings. It is simultaneously believed to be both immensely powerful and immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its  modern operations are well understood. Many of these mythsand misunderstandings are almost as...

"O'Rourke goes beyond the typical list of speaking tips and packs a lot of wisdom into his 51 truths. He explains the critical link between the content of a speech and its ultimate...

How better to learn the Special Theory of Relativity and the General Theory of Relativity than directly from their creator, Albert Einstein himself? In Relativity: The Special and the General Theory, Einstein describes the theories that made him famous, illuminating his case with numerous examples and a smattering of math (nothing more...