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Basics Marketing 01: Consumer Behaviour
Basics Marketing 01: Consumer Behaviour
An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on...
The Silver Bull Market: Investing in the Other Gold
The Silver Bull Market: Investing in the Other Gold

From one of the world's most respected authorities on precious metals investment--a thoroughly researched volume on the investment prospects for silver, the other gold.

  After outperforming virtually all other investments for more than a decade, gold is being reincorporated into the financial
...

What Every Engineer Should Know About Career Management
What Every Engineer Should Know About Career Management

Thanks to their education, experience, and general philosophical orientation, many engineers fail to notice critical issues in the workplace that can directly impact their career advancement and day-to-day job satisfaction. This text focuses on career management, and the accompanying importance of human and social interactions in the office....

Invisible Capital: How Unseen Forces Shape Entrepreneurial Opportunity
Invisible Capital: How Unseen Forces Shape Entrepreneurial Opportunity

Writer, consultant and speaker Chris Rabb coined the term "invisible capital" to represent the unseen forces that dramatically impact entrepreneurial viability when a good attitude, a great idea, and hard work simply aren't enough.

In his book, Invisible Capital: How Unseen Forces Shape
...

Essential Law for Marketers
Essential Law for Marketers

'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.

Each chapter in the book offers, in simple English,
...

50 Math and Science Games for Leadership
50 Math and Science Games for Leadership

Did you like Math or Science in school? Have you played games that stimulated your thought processes for Math and Science? Trying to be creative in your Math, Science or leadership class? Can leadership be taught? Is leadership an Art or a Science or Math? Seeking to impact your training program with creative games? A primer for leadership...

Creative Project Management
Creative Project Management

The seven essential tools for keeping projects on time and under budget

You're executing risk management, leadership, and planning--all hallmarks of outstanding project management. And yet you're still having trouble keeping your projects on schedule.

Creative Project Management adds two new elements to...

Advanced Technologies Management for Retailing: Frameworks and Cases
Advanced Technologies Management for Retailing: Frameworks and Cases

The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit the opportunities offered by interactive...

Graphics Tools---The jgt Editors' Choice
Graphics Tools---The jgt Editors' Choice

Computer Graphics professionals can now find in one volume a collection of 32 "gems" chosen by the editors of the journal of graphics tools, one of the leading publications in the field. These selected papers provide practical ideas and techniques that solve real problems in the areas of - Math & Programming Techniques...

Applied Computer Science
Applied Computer Science

Applied Computer Science presents a unique approach for introductory courses that will engage students with relevant topics from a variety of disciplines, encourage their natural creativity, and prepare them for independent projects. Lab assignments are accessible and carefully sequenced for maximum impact. Students are able to write their...

Performance Driven IT Management: Five Practical Steps to Business Success
Performance Driven IT Management: Five Practical Steps to Business Success

"Despite spending more than $600 billion on information technology over the past decade, the Federal Government has achieved little of the productivity improvements that private industry has realized from IT" according to the 25 Point Implementation Plan to Reform Federal Information Technology Management published by the...

Excel Dashboards and Reports (Mr. Spreadsheet's Bookshelf)
Excel Dashboards and Reports (Mr. Spreadsheet's Bookshelf)

Learn to use Excel dashboards and reports to better conceptualize data

Updated for all the latest features and capabilities of Excel 2013, this go-to resource provides you with in-depth coverage of the individual functions and tools that can be used to create compelling Excel reports. Veteran author Michael Alexander walks...

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