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100 Great Marketing Ideas (100 Great Ideas)
100 Great Marketing Ideas (100 Great Ideas)
IF YOU PICKED this book up, you are probably looking for some new ideas. You might be a marketer yourself, you might be an entrepreneur or small business person, or you might just want to be able to drop in a few good ideas at the next meeting. This book will help with any of those aims.

Marketing is, above
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Advanced IQ Tests: The Toughest Practice Questions to Test Your Lateral Thinking, Problem Solving and Reasoning Skills (Testing Series)
Advanced IQ Tests: The Toughest Practice Questions to Test Your Lateral Thinking, Problem Solving and Reasoning Skills (Testing Series)
In several of my earlier Kogan Page titles I have provided readers with the opportunity to obtain a greater understanding of IQ testing by means of practice tests in which readers have been able to familiarize themselves with the type of questions they are likely to encounter when taking such tests.

In this book
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Microsoft Dynamics AX 2012 Security How-To
Microsoft Dynamics AX 2012 Security How-To

Securing ERP is the main issue nowadays; it is not only about bits and bytes of network traffic, but also about business transactions, users' privileges and access rights. Hackers raise their awareness to hack and attack ERP systems as the information becomes the vital weapon these days. So securing your ERP is not only about internal...

Handbook of Cell-Penetrating Peptides, Second Edition (Pharmacology and Toxicology: Basic and Clinical Aspects)
Handbook of Cell-Penetrating Peptides, Second Edition (Pharmacology and Toxicology: Basic and Clinical Aspects)

Since the first Handbook of Cell-Penetrating Peptides was prepared in 2001, the wealth of new information on the use of these peptides as transport systems has in fact served to confound the field. The constant internal change in the field of cell-penetrating peptides (CPPs) is due to recent research uncovering apparent ambiguities in...

HTML5 Advertising
HTML5 Advertising

Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can...

Integrative Physiology in the Proteomics and Post-Genomics Age
Integrative Physiology in the Proteomics and Post-Genomics Age
There is a perception in the scientific community that the discipline of Physiology is in crisis, or at least, in a phase of profound transition and change. At the root of the problem is confusion between objectives (the biological questions to be solved) and the methods and technologies to be applied. Traditionally, ever since...
Clinical Physiology of Acid-Base and Electrolyte Disorders (Clinical Physiology of Acid Base & Electrolyte Disorders)
Clinical Physiology of Acid-Base and Electrolyte Disorders (Clinical Physiology of Acid Base & Electrolyte Disorders)
The fifth edition of Clinical Physiology of Acid-Base and Electrolyte Disorders has been largely rewritten to include the many important advances that have been made and the controversies that have arisen in the past six years. As with the previous four editions, this book attempts to integrate the...
Taylor's Musculoskeletal Problems and Injuries: A Handbook
Taylor's Musculoskeletal Problems and Injuries: A Handbook
After more than a quarter century as a primary care educator, I am convinced that our graduates enter practice inadequately trained in the diagnosis and management of musculoskeletal problems and injuries. One reason for this perceived deficiency is the relatively short duration of primary care training—typically three...
Prototyping: A Practitioner's Guide
Prototyping: A Practitioner's Guide
What’s the difference between theory and practice? Albert Einstein once said, “In theory they are the same. In practice, they are not.”

Practice makes perfect. Champion sports teams practice constantly. Zen masters will tell you that the only way to achieve enlightenment is practice.
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Andrology, An Issue of Endocrinology and Metabolism Clinics, 1e (The Clinics: Internal Medicine)
Andrology, An Issue of Endocrinology and Metabolism Clinics, 1e (The Clinics: Internal Medicine)

This issue of the Endocrinology and Metabolism Clinics of North America focuses on metabolic diseases and disorders unique to the male body, with an eye toward diagnosis and treatment options. Topics include evaluation and treatment of hypogonadism, andropause, & PADAM; erectile dysfunction=endothelial dysfunction; osteoporosis in men;...

Marketing Strategy and Competitive Positioning (4th Edition)
Marketing Strategy and Competitive Positioning (4th Edition)

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

This book is about creating and sustaining superior performance in the
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Operative Neuromodulation: Volume 1: Functional Neuroprosthetic Surgery. An Introduction (Acta Neurochirurgica Supplement)
Operative Neuromodulation: Volume 1: Functional Neuroprosthetic Surgery. An Introduction (Acta Neurochirurgica Supplement)

This is the first part in a two-volume work on neuromodulation. It describes techniques and procedures applied in internal contact with non-neural tissues surrounding the nervous system (dura or cerebrospinal fluid), as in the case of epidural stimulation for pain or intrathecal drug application for the treatment of spasticity and pain. In...

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