If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and...

A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way...

The original edition of The Disney Way was awarded a coveted “Best Business Book of the Year” by Fortune magazine. The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula...

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales...

Taking a managerial approach and demonstrating the application of behavioural science within the workplace, this text...

Cost optimal and nearly zero energy performance levels are principles initiated by the European Union’s (EU) Energy Performance of Buildings Directive which was recast in 2010. These will be major drivers in the construction sector in the next few years, because all new buildings in the EU from 2021 onwards are expected to be nearly...

iOS Components and Frameworks will help you leverage iOS’s powerful components and frameworks to build apps with outstanding performance, reliability,...

Every day, customers see the results of companies where fiefdoms have formed and silos create divisional or departmental strife: poor sales and profits, and lackluster products. It’s not hard to see that such companies are headed for an early grave.  

Regardless of the manner in which company fractures...

This book is for any manager or team leader that has the green light to implement a data governance program. The problem of managing data continues to grow with issues surrounding cost of storage, exponential growth, as well as administrative, management and security concerns - the solution to being able to scale all of these issues up is...

This market-leading text provides a comprehensive introduction to probability and statistics for engineering students in all specialties. Proven, accurate, and lauded for its excellent examples, Probability and Statistics for Engineering and the Sciences evidences Jay Devore's reputation as an outstanding author and leader in the...