Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and...
Neurological Syndromes: A Clinical Guide to Symptoms and Diagnosis offers a concise, invaluable resource for understanding how a group of neurologic symptoms or signs collectively characterize a disease or disorder.
Intended as a quick reference guide to the better known and some less familiar syndromes of neurological...
This really is the golden age of Mathematics. It has been said that half
the Mathematics ever created has been in the last 100 years and that half
the mathematicians who have ever lived are alive today. We have seen such
achievements as the resolution of the four-colour problem and Fermat's
last theorem, with the latter being...
Textbook of Endodontology has been developed to serve the educational needs of dental students as well as dental practitioners seeking updates on endodontic theories and techniques. The book offers a clear understanding of the biological processes involved in pulpal and periapical lesions and how that knowledge relates to clinical...
The technique of using evoked spinal cord potentials (SCPs) has become an important
clinical tool for monitoring spinal cord surgery and diagnosing spinal cord diseases.
The technique is a result both of the technical development of recording evoked
SCPs from the epidural space without perforation of the dura mater and of the...
What if William Shakespeare were asked to generate the Fibonacci series or Jane Austen had to write a factorial program? In If Hemingway Wrote JavaScript, author Angus Croll imagines short JavaScript programs as written by famous wordsmiths. The result is a peculiar and charming combination of prose, poetry, and...
This book reviews current opinions of the role of fine-needle biopsy (FNB) in the diagnosis of both diffuse and nodular thyroid disease and presents cytological diagnostic criteria and histological correlation for most entities. The history of FNB of the thyroid is briefly reviewed, followed by a summary of basic anatomical and physiological...
Want to know not just what makes rockets go up but how to do it optimally? Optimal control theory has become such an important field in aerospace engineering that no graduate student or practicing engineer can afford to be without a working knowledge of it. This is the first book that begins from scratch to teach the...
This self-contained book provides an introduction to the flow-oscillator modeling of vortex-induced bluff-body oscillations. One of the great challenges in engineering science also happens to be one of engineering design – the modeling, analysis and design of vibrating structures driven by fluid motion.
Location-based games emerged in the early 2000s following the commercialisation of GPS and artistic experimentation with ‘locative media’ technologies. Location-based games are played in everyday public spaces using GPS and networked, mobile technologies to track their players’ location. This book traces the...
The available literature on energy storage technologies in general, and mechanical energy storage in particular, is lacking in terms of both quantity and quality. This edited volume focuses on novel (yet uncomplicated) ideas that are currently part of the Energy Storage curriculum at the University of Sharjah, UAE. These techniques have been...
