Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is...

Security professionals need all the tools at their disposal to increase their visibility in order to prevent security breaches and attacks. This careful guide explores two of the most powerful ? data analysis and visualization. You'll soon understand how to...

This book provides a new generation of research in which scholars are investigating mental health and human development as not merely the absence of illness or dysfunction, but also the presence of subjective well-being. Subjective well-being is a fundamental facet of the quality of life. The quality of an individual’s life can be...

Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost...

The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, the authors present the Hormonal Quotient (HQ) as a scientific, holistic and reliable career management and...

NSA Security-Enhanced Linux (SELinux) is a set of patches and added utilities to the Linux kernel to incorporate a strong, flexible, mandatory access control architecture into the major subsystems of the kernel. With its fine-grained yet flexible approach, it is no wonder Linux distributions are firing up SELinux as a default security...

With the proliferation of computer programs to predict market direction, professional traders and sophisticated individual investors have increasingly turned to mathematical modeling to develop predictive systems. Kernel regression is a popular data modeling technique that can yield useful results fast.

Provides data modeling...

If robots are to act intelligently in everyday environments, they must have a perception of motion and its consequences. This book describes experimental advances made in the interpretation of visual motion over the last few years that have moved researchers closer to emulating the way in which we recover information about the surrounding...

Balakrishnan’s...