In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest...

The aim of the 4th edition of the Atlas of Nuclear Cardiology is to provide physicians and students in cardiology, radiology, and nuclear medicine who want the latest information in the field of cardiovascular nuclear medicine up-to-date and comprehensive information on advances in instrumentation, radiotracers, protocols, and clinical...

Friction stir welding (FSW) and its variants, friction stir spot welding and friction stir processing, are used in numerous industrial applications and there is considerable activity in the development of FSW processes and their applications. This volume covers the seventh proceedings in this recurring TMS symposium, focusing on all aspects...

Practical and hands-on in approach, this book/exercise manual speaks clearly to beginning graphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is...

The marketer is taken step-by-step through the key phases...

A country's vision for developing renewable and sustainable energy resources is typically propelled by three important drivers – security, cost, and environmental impact. The U.S. currently accounts for a quarter of the world’s total oil consumption, with domestic demands necessitating – at an ever growing cost – a...

No matter what, where, and to whom you sell, everything you do fits into one of three phases of the sales process: Planning, Execution, and, Closing. True red-hot sellers know exactly what each phase encompasses, and the rest of us can learn in the time it takes to read this ultra-practical book. "Red-Hot Selling" presents a simple,...

As the baby boom generation ages, it is crucial that designers understand all they can about bringing this group, as well as all others, design that will offer function, aesthetics, and quality of life. Full of examples and illustrated with pictures of good design, Universal Design: Principles and Models details how the principles of...

The Twelfth Edition of the bestselling Becoming a Master Student continues to lead the way in meeting the changing needs of today's first-year students. Through interactive journaling, a motivational writing style, and hands-on activities that students can apply right away, this text helps students succeed in college and in life. The...

There’s a hard fact that we all have to face: Buyers have evolved. They’ve become shopaholics. They almost never consider a single vendor when making a buying decision. Instead, they call you— and your competitors—and...