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 Web Operations: Keeping the Data On Time
A web application involves many specialists, but it takes people in web ops to ensure that everything works together throughout an application's lifetime. It's the expertise you need when your start-up gets an unexpected spike in web traffic, or when a new feature causes your mature application to fail. In this collection of... |  |  Facebook Marketing: An Hour a Day
Develop, implement, and measure a successful Facebook marketing campaign
The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere... |  |  Microprocessor Architecture: From Simple Pipelines to Chip Multiprocessors
Computer architecture is at a turning point. Radical changes occurred in the 1980s when the Reduced Instruction Set Computer (RISC) philosophy, spurred in good part by academic research, permeated the industry as a reaction to the Complex Instruction Set Computer (CISC) complexities. Today, three decades later, we have reached a point where... |
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 Microsoft SQL Server 2008 MDX Step by Step
Teach yourself the Multidimensional Expressions (MDX) query language?one step at a time. With this practical, learn-by-doing tutorial, you’ll build the core techniques for using MDX with Analysis Services to deliver high-performance business intelligence solutions.
Discover how to:
|  |  Marketing Accountability: How to Measure Marketing Effectiveness
One of the biggest issues facing marketers today is accountability for marketing expenditure.Ð No CEO or CFO wants to hear that their marketing investment was a failed gamble.
Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing andÐ important... |  |  Managing It Outsourcing PerformanceInformation technology outsourcing – the practice of transferring IT assets, leases, staff, and management responsibility for delivery of services from internal IT functions to third party vendors – has become an undeniable trend. In recent years, private and public sector organizations worldwide have outsourced significant portions of... |
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