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A Practical Guide to SysML, Second Edition: The Systems Modeling Language (The MK/OMG Press)
A Practical Guide to SysML, Second Edition: The Systems Modeling Language (The MK/OMG Press)

A general purpose graphical modeling language used to specify, analyze, and design systems that may include hardware, software, and personnel, SysML is now being adopted by companies across a broad range of industries, including aerospace and defense, automotive, and IT system developers. This book is the bestselling, authoritative guide to...

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.

 
Marketing visionary Martin Lindstrom has been on the
...

Essentials of Artificial Intelligence
Essentials of Artificial Intelligence

Since its publication, Essentials of Artificial Intelligence has been adopted at numerous universities and colleges offering introductory AI courses at the graduate and undergraduate levels. Based on the author's course at Stanford University, the book is an integrated, cohesive introduction to the field. The...

Computer Organization and Design, Fourth Edition: The Hardware/Software Interface
Computer Organization and Design, Fourth Edition: The Hardware/Software Interface

This Fourth Revised Edition of Computer Organization and Design includes a complete set of updated and new exercises, along with improvements and changes suggested by instructors and students. Focusing on the revolutionary change taking place in industry today--the switch from uniprocessor to multicore microprocessors--this classic...

Observing the User Experience, Second Edition: A Practitioner's Guide to User Research
Observing the User Experience, Second Edition: A Practitioner's Guide to User Research

The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've...

The UX Book: Process and Guidelines for Ensuring a Quality User Experience
The UX Book: Process and Guidelines for Ensuring a Quality User Experience

The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides...

Data Insights: New Ways to Visualize and Make Sense of Data
Data Insights: New Ways to Visualize and Make Sense of Data

Data Insights offers multi-disciplinary perspectives and useful information about how visualizations can open your eyes to data. This thought-provoking book takes a conversational approach to presenting an overview of the subject, while also focusing on key details. It highlights the ideas and work of a variety of people who are...

Data Virtualization for Business Intelligence Systems: Revolutionizing Data Integration for Data Warehouses
Data Virtualization for Business Intelligence Systems: Revolutionizing Data Integration for Data Warehouses

Data virtualization can help you accomplish your goals with more flexibility and agility. Learn what it is and how and why it should be used with Data Virtualization for Business Intelligence Systems. In this book, expert author Rick van der Lans explains how data virtualization servers work, what techniques to use to optimize access...

Principles of Data Integration
Principles of Data Integration

How do you approach answering queries when your data is stored in multiple databases that were designed independently by different people? This is first comprehensive book on data integration and is written by three of the most respected experts in the field.

This book provides an extensive introduction to the theory and concepts...

Uncertain Schema Matching (Synthesis Lectures on Data Management)
Uncertain Schema Matching (Synthesis Lectures on Data Management)
Schema matching is the task of providing correspondences between concepts describing the meaning of data in various heterogeneous, distributed data sources. Schema matching is one of the basic operations required by the process of data and schema integration, and thus has great effect on its outcomes. Schema matching research has...
Business In Blue Jeans: How To Have A Successful Business On Your Own Terms, In Your Own Style
Business In Blue Jeans: How To Have A Successful Business On Your Own Terms, In Your Own Style

Reviews:
"This is the best little 'how-to' book for starting and running a small business I've come across. Don't even think about going into business without it. And if you are already in business, this book is a must-read."
--Larry Winget, television personality and 5 time
...

From Boolean Logic to Switching Circuits and Automata: Towards Modern Information Technology (Studies in Computational Intelligence)
From Boolean Logic to Switching Circuits and Automata: Towards Modern Information Technology (Studies in Computational Intelligence)

Logic networks and automata are facets of digital systems. The change of  the design of logic networks from skills and art into a scientific discipline was possible by the development of the  underlying mathematical theory called the Switching Theory. The fundamentals of this theory come from the attempts towards an algebraic...

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