The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've...

A general purpose graphical modeling language used to specify, analyze, and design systems that may include hardware, software, and personnel, SysML is now being adopted by companies across a broad range of industries, including aerospace and defense, automotive, and IT system developers. This book is the bestselling, authoritative guide to...

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the...

Since its publication, Essentials of Artificial Intelligence has been adopted at numerous universities and colleges offering introductory AI courses at the graduate and undergraduate levels. Based on the author's course at Stanford University, the book is an integrated, cohesive introduction to the field. The...

This Fourth Revised Edition of Computer Organization and Design includes a complete set of updated and new exercises, along with improvements and changes suggested by instructors and students. Focusing on the revolutionary change taking place in industry today--the switch from uniprocessor to multicore microprocessors--this classic...

Data Insights offers multi-disciplinary perspectives and useful information about how visualizations can open your eyes to data. This thought-provoking book takes a conversational approach to presenting an overview of the subject, while also focusing on key details. It highlights the ideas and work of a variety of people who are...

Data virtualization can help you accomplish your goals with more flexibility and agility. Learn what it is and how and why it should be used with Data Virtualization for Business Intelligence Systems. In this book, expert author Rick van der Lans explains how data virtualization servers work, what techniques to use to optimize access...

Every company wants to improve the way it does business, to produce goods and services more efficiently, and to increase profits. Nonprofit organizations are also concerned with efficiency, productivity, and with achieving the goals they set for themselves. Every manager understands that achieving these goals is part of his or her job....

The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides...