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Retailization: Brand Survival in the Age of Retailer Power
Retailization: Brand Survival in the Age of Retailer Power
Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study...
Elements of Modern X-ray Physics
Elements of Modern X-ray Physics

Eagerly awaited, this second edition of a best-selling textcomprehensively describes from a modern perspective the basics ofx-ray physics as well as the completely new opportunities offeredby synchrotron radiation. Written by internationally acclaimedauthors, the style of the book is to develop the basic physicalprinciples without obscuring...

Losing It! Behaviors and Mindsets that Ruin Careers: Lessons on Protecting Yourself from Avoidable Mistakes
Losing It! Behaviors and Mindsets that Ruin Careers: Lessons on Protecting Yourself from Avoidable Mistakes

Why do otherwise brilliant and successful leaders fail – and often do so dramatically? How can you prevent your own career “train wreck” by learning from their experiences? This book distills the core causes of executive failure, demonstrates how to identify them in your own behavior – and helps you to eliminate...

The Mobile Connection: The Cell Phone's Impact on Society
The Mobile Connection: The Cell Phone's Impact on Society
Rich Ling provides a compelling examination of the real impact of mobile telephony. It's not about technology, it's about people. We need more of these kinds of studies.
--Don Norman, Co-Founder, Nielsen Norman Group and author of Emotional Design

This book combines scientific rigor, penetrating insight, and attention to an
...
Forms that Work: Designing Web Forms for Usability (Interactive Technologies)
Forms that Work: Designing Web Forms for Usability (Interactive Technologies)
"The humble form: it may seem boring, but most of your website's value passes through forms. Follow Jarrett & Gaffney's guidelines, and you'll probably double your online profits." - Jakob Nielsen, Principal, Nielsen Norman Group

"This book isn't just about colons and choosing the right widgets. It's about the whole
...
1000 Best eBay Success Secrets: Secrets From a Powerseller
1000 Best eBay Success Secrets: Secrets From a Powerseller
According to an AC Nielsen study conducted in early 2005, as many as 724,000 Americans depend on eBay sales for all or part of their income. But it is becoming more difficult to run a profitable business on eBay, as its sales growth slows and fees increase. Sellers are being squeezed between these two factors.

In order to thrive in this
...
How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities on the World's #1 Business Networking Site
How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities on the World's #1 Business Networking Site

You may have heard about social networking sites on the Web. If you view a list of social networking Web sites (http://en.wikipedia.org/wiki/List_of_social_networking_ websites) on Wikipedia, a popular reference site, you will see links to more than 100 networking sites, available from around the world and catering to every taste. The...

Combinatorial Group Theory: Presentations of Groups in Terms of Generators and Relations
Combinatorial Group Theory: Presentations of Groups in Terms of Generators and Relations
This seminal, much-cited account begins with a fairly elementary exposition of basic concepts and a discussion of factor groups and subgroups. The topics of Nielsen transformations, free and amalgamated products, and commutator calculus receive detailed treatment. The concluding chapter surveys word, conjugacy, and related problems; adjunction...
The Humane Interface: New Directions for Designing Interactive Systems
The Humane Interface: New Directions for Designing Interactive Systems

"Deep thinking is rare in this field where most companies are glad to copy designs that were great back in the 1970s. The Humane Interface is a gourmet dish from a master chef. Five mice!"
--Jakob Nielsen, Nielsen Norman Group
Author of Designing Web Usability: The Practice
...
The Myth of Leadership : Creating Leaderless Organizations
The Myth of Leadership : Creating Leaderless Organizations
In this unconventional, thought-provoking text, Jeffrey Nielsen debunks leader-based corporate hierarchies and presents the paradigm of "peer-based" organizations.

Can we really run organizations without leaders? Yes, says organizational consultant Jeffrey Nielsen in this provocative book. According to Nielsen, it’s time...

Lonely Planet Finland (Travel Guide)
Lonely Planet Finland (Travel Guide)

#1 best-selling guide to Finland*

Lonely Planet Finland is your passport to all the most relevant and up-to-date advice on what to see, what to skip, and what hidden discoveries await you. Hike the striking terrain of Karhunkierros, browse various design shops in Helsinki, or glide down the slopes in a sled pulled by...

Usability Engineering (Interactive Technologies)
Usability Engineering (Interactive Technologies)
The purpose of Jakob Nielsen's Usability Engineering is to help nontechnical people improve the systems so that

they are not only error-free but also easier and more pleasant to use, and more efficient. It is a book that ...shows us
how to change the world and does so admirably....One of this book's strengths is that it
...

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