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Designing with the Mind in Mind: A Simple Guide to Understanding User Interface Design Rules
Designing with the Mind in Mind: A Simple Guide to Understanding User Interface Design Rules

"Take fundamental principles of psychology. Illustrate. Combine with Fundamental Principles of Design. Stir gently until fully blended.  Read daily until finished. Caution: The mixture is addictive."-- Don Norman, Nielsen Norman group, Author of Design of Future Things.

"This bookis a primer to...

Combinatorial Group Theory: Presentations of Groups in Terms of Generators and Relations
Combinatorial Group Theory: Presentations of Groups in Terms of Generators and Relations
This seminal, much-cited account begins with a fairly elementary exposition of basic concepts and a discussion of factor groups and subgroups. The topics of Nielsen transformations, free and amalgamated products, and commutator calculus receive detailed treatment. The concluding chapter surveys word, conjugacy, and related problems; adjunction...
1000 Best eBay Success Secrets: Secrets From a Powerseller
1000 Best eBay Success Secrets: Secrets From a Powerseller
According to an AC Nielsen study conducted in early 2005, as many as 724,000 Americans depend on eBay sales for all or part of their income. But it is becoming more difficult to run a profitable business on eBay, as its sales growth slows and fees increase. Sellers are being squeezed between these two factors.

In order to thrive in this
...
Proof, Language, and Interaction: Essays in Honour of Robin Milner (Foundations of Computing)
Proof, Language, and Interaction: Essays in Honour of Robin Milner (Foundations of Computing)
This volume is a Festschrift to honour the scientilfiifce and achievemento f Robin Milner. Robin’s contributions have been both profound and varied, ovneorw ,a o pfs eormioed , thirty years. They range througthhe semantic foundationso f programming languages, computerassisted theorem-proving, programming language design, andth e theory of...
The Myth of Leadership : Creating Leaderless Organizations
The Myth of Leadership : Creating Leaderless Organizations
In this unconventional, thought-provoking text, Jeffrey Nielsen debunks leader-based corporate hierarchies and presents the paradigm of "peer-based" organizations.

Can we really run organizations without leaders? Yes, says organizational consultant Jeffrey Nielsen in this provocative book. According to Nielsen, it’s time...

Retailization: Brand Survival in the Age of Retailer Power
Retailization: Brand Survival in the Age of Retailer Power
Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study...
Neural Networks Theory
Neural Networks Theory
"Neural Networks Theory is a major contribution to the neural networks literature. It is a treasure trove that should be mined by the thousands of researchers and practitioners worldwide who have not previously had access to the fruits of Soviet and Russian neural network research. Dr. Galushkin is to be congratulated and thanked for his...
The Myths of Innovation
The Myths of Innovation
How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way.

In The Myths of Innovation, bestselling
...
SQL Server 2005 Bible
SQL Server 2005 Bible
Use this comprehensive tutorial and reference to increase productivity and write stored procedures using the language with which you're most familiar. The revised content covers new features such as XML integration, Web services, the .NET Common Language Runtime (CLR), and security updates, making this book a must for any developer or database...
Funology: From Usability to Enjoyment (Human-Computer Interaction)
Funology: From Usability to Enjoyment (Human-Computer Interaction)
This book reflects the move in Human Computer Interaction studies from standard usability concerns towards a wider set of problems to do with fun, enjoyment, aesthetics and the experience of use.

Traditionally HCI has been concerned with work and task based applications but as digital technologies proliferate in the home fun becomes an...

Refactoring to Patterns (The Addison-Wesley Signature Series)
Refactoring to Patterns (The Addison-Wesley Signature Series)

In 1994, Design Patterns changed the landscape of object-oriented development by introducing classic solutions to recurring design problems. In 1999, Refactoring revolutionized design by introducing an effective process for improving code. With the highly anticipated Refactoring to Patterns, Joshua...

The Mobile Connection: The Cell Phone's Impact on Society
The Mobile Connection: The Cell Phone's Impact on Society
Rich Ling provides a compelling examination of the real impact of mobile telephony. It's not about technology, it's about people. We need more of these kinds of studies.
--Don Norman, Co-Founder, Nielsen Norman Group and author of Emotional Design

This book combines scientific rigor, penetrating insight, and attention to an
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