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English Grammar For Dummies
English Grammar For Dummies
When you’re a grammarian, people react to you in interesting — and sometimes downright strange — ways. When the first edition of English Grammar For Dummies came out in 2001, an elderly man asked me about something that had puzzled him for eight decades: Why did his church, St. Paul’s, include an...
Building Application Servers (SIGS: Advances in Object Technology)
Building Application Servers (SIGS: Advances in Object Technology)
You've read everything you can find about middleware, CORBA, transaction monitors, message brokers, enterprise JavaBeans, and other distributed technologies. Now it's time to put them to work. Time to build your company's first multi-tiered application. But where do you start? How do you structure the programs? How...
Managing Now
Managing Now
Information technology is a familiar aspect of our lives. We use computers, e-mail, software, cell phones, iPods, fax machines, flash drives, scanners, and BlackBerry®-type devices every day. We search for travel information on Expedia, download airline tickets from AA.com, and register for and take college courses online....
Principles of Accounting
Principles of Accounting
This revision of Principles of Accounting is the most significant in the book’s long history. The substantial changes we have made meet the needs of today’s students, who not only face a business world increasingly complicated by ethical issues, globalization, and technology, but who also have more demands on their...
100 Great Marketing Ideas (100 Great Ideas)
100 Great Marketing Ideas (100 Great Ideas)
IF YOU PICKED this book up, you are probably looking for some new ideas. You might be a marketer yourself, you might be an entrepreneur or small business person, or you might just want to be able to drop in a few good ideas at the next meeting. This book will help with any of those aims.

Marketing is, above
...
Design for Embedded Image Processing on FPGAs
Design for Embedded Image Processing on FPGAs

Dr Donald Bailey starts with introductory material considering the problem of embedded image processing, and how some of the issues may be solved using parallel hardware solutions. Field programmable gate arrays (FPGAs) are introduced as a technology that provides flexible, fine-grained hardware that can readily exploit parallelism within...

Capturing New Markets: How Smart Companies Create Opportunities Others Don't
Capturing New Markets: How Smart Companies Create Opportunities Others Don't

Hero of Alexandria had a great idea. In the first century ad, Hero’s design of the fi rst steam engine was ingenious and workable. Indeed, classical scholars have argued that it could have been combined with other inventions of the era to create a steam locomotive and railroad, transforming commerce and military affairs in the ancient...

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

I was aware of the existence of this book (published in Dutch) even before Erik du Plessis’ company, Impact, became part of Millward Brown, and have since urged him to update it and get it published in English. The result is essentially a new book that expands on the original to provide new insight.

This book is unlike
...

Windows 8 Inside Out
Windows 8 Inside Out
Windows 8 is the most important change to the Windows operating system since Windows 95. While almost everything you’ve come to love about earlier versions of Windows is still available, Windows 8 provides an infrastructure on which the next generation of PCs and apps will be built. These new PCs and...
Supply Chain Optimization, Design, and Management: Advances and Intelligent Methods (Premier Reference Source)
Supply Chain Optimization, Design, and Management: Advances and Intelligent Methods (Premier Reference Source)
The supply chain of both manufacturing and commercial enterprises comprises a highly distributed environment, in which complex processes evolve in a network of companies (see Figure 1). Such processes include materials procurement and storage, production of intermediate and final products, warehousing, sales, customer service, and...
Java Programming Fundamentals: Problem Solving Through Object Oriented Analysis and Design
Java Programming Fundamentals: Problem Solving Through Object Oriented Analysis and Design
Programming is an art. Although traditional art imitates life, programming simulates life. Every abstract concept in programming, and to a great extent in the fi eld of computer science, has its roots in our daily life. For example, humans and possibly all other living forms were multiprocessing long before the term entered into...
MATLAB for Engineering and the Life Sciences (Synthesis Lectures on Engineering)
MATLAB for Engineering and the Life Sciences (Synthesis Lectures on Engineering)
In 2004, Joel Cohen published a paper in the Public Library of Science (PLoS) Biology, titled “Mathematics is Biology’s Next Microscope, only Better; Biology is Mathematics’ Next Physics, Only Better”. The premise of the article was that in the near future there will be an explosion in both math and biology...
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