This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...

With a user base of nearly 800 million people, Facebook is the number one social networking platform. Applications can be created to interact with this huge user base in various ways both inside and outside Facebook. These applications, if developed effectively and efficiently, offer a free medium for promotion and publicity of a product or...

Welcome to the exciting world of Cisco certification! You have picked up this book because you want something better—namely, a better job with more satisfaction. Rest assured that you have made a good decision. Cisco certification can help you get your first networking job or more money and a...

You can take care of kids and take care of business. Many mothers today are jumping into the entrepreneurial ring, transforming simple ideas into profit able ventures. And in the process, they're creating flexible jobs for themselves - all with out start-up capital, business plans, or even babysitters. Venture Mom recounts inspiring...

An open source content management system (CMS) like Drupal can be a great resource for anyone who would like to develop and maintain a website. In the past, in order to make a website, you had to manually assemble all the files and develop a fair amount of technical expertise; however, a CMS can automate and significantly simplify...

• Filter traffic with access...

In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and...

This book presents the fundamental concepts of assembly language programming and system design associated with typical microprocessors, such as the Motorola MC68000/68020 and Intel® Pentium®. It begins with an overview of microprocessors—including...

In Rational and Irrational Beliefs: Research, Theory, and Clinical Practice, leading scholars, researchers, and practitioners of rational emotive behavior therapy (REBT) and other cognitive-behavioral therapies (CBTs) share their perspectives and empirical findings on the nature of rational and irrational beliefs, the role of beliefs as...

Performance Modeling and Analysis of Bluetooth Networks: Polling, Scheduling, and Traffic Control summarizes the research on the performance of Bluetooth networks, including both piconets and scatternets, conducted since 2001. The book provides insights into the performance of Bluetooth networks through an analytical approach based upon...