Advertising is riddled with myths and misunderstandings. It is simultaneously believed to be both immensely powerful and immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its  modern operations are well understood. Many of these mythsand misunderstandings are almost as...

This step-by-step book gives you an empty shell of an AS3 Facebook RIA, and guides you through writing the Facebook interaction code by means of fun examples, exercises, and code snippets.This beginner's guide focuses on getting you through all the major learning points in a smooth, logical order. You'll also see how to avoid some...

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a...

An open source content management system (CMS) like Drupal can be a great resource for anyone who would like to develop and maintain a website. In the past, in order to make a website, you had to manually assemble all the files and develop a fair amount of technical expertise; however, a CMS can automate and significantly simplify...

An open source content management system (CMS) like WordPress can be a great resource for anyone who would like to create a blog. It used to be that, to put content online, you had to manually assemble all the files and develop a fair amount of technical expertise; but a CMS can automate and significantly simplify many parts of the...

Welcome to the exciting world of Cisco certification! You have picked up this book because you want something better—namely, a better job with more satisfaction. Rest assured that you have made a good decision. Cisco certification can help you get your first networking job or more money and a...

Why should you learn about Linux? It’s a fast-growing operating system, and it’s inexpensive and flexible. Linux is also a major player in the small and mid-sized server field, and it’s an increasingly viable platform for workstation and desktop use as well. By understanding Linux, you’ll...

With a user base of nearly 800 million people, Facebook is the number one social networking platform. Applications can be created to interact with this huge user base in various ways both inside and outside Facebook. These applications, if developed effectively and efficiently, offer a free medium for promotion and publicity of a product or...

Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers...

Using Hands-On Practice exercises and Web Site Case...