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Principles of Marketing, 12th Edition

Prentice Hall, 2007

The 12^th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially...

Phytochemicals: Nutrient-Gene Interactions

CRC Press, 2006

Understanding phytochemical–gene interactions provides the basis for individualized therapies to promote health as well as prevent and treat disease. The authors of Phytochemicals: Nutrient–Gene Interactions examine the interactions between phytochemicals and the human genome and discuss the impact these interactions have...

Uncertainty and Surprise in Complex Systems: Questions on Working with the Unexpected

Springer, 2005

Complexity science has been a source of new insight in physical and social systems and has demonstrated that unpredictability and surprise are fundamental aspects of the world around us. This book is the outcome of a discussion meeting of leading scholars and critical thinkers with expertise in complex systems sciences and leaders from a variety...

100 Questions and Answers to Help You Land Your Dream iOS Job: Or to Hire the Right Candidate!

Apress, 2018

Are you an iOS developer, looking forward to your next career move? Or are you interviewing for positions at your company or start-up? Either way, this book provides the right questions and answers to help you in the review process.

If you are an interviewer, this book can guide you on which questions are the most useful to...

Successful Marketing Strategy for High-Tech Firms (Technology Management and Professional Development)

Artech House Publishers, 2004

The definition of the word “marketing” can be found in its etymology.
Marketing means “putting on the market.” Therefore, the purpose of marketing
is to act in such a way that a company places on the market products
that correspond to demand and satisfy the needs and wants of customers at
an acceptable...

Planar Graph Drawing

World Scientific Publishing, 2004

The book presents the important fundamental theorems and algorithms on planar graph drawing with easy-to-understand and constructive proofs. Extensively illustrated and with exercises included at the end of each chapter, it is suitable for use in advanced undergraduate and graduate level courses on algorithms, graph theory, graph drawing,...

LPIC-2 Linux Professional Institute Certification Study Guide: Exams 201 and 202

Sybex, 2011

Why should you learn about Linux? It’s a fast-growing operating system, and it’s inexpensive and flexible. Linux is also a major player in the small and mid-sized server field, and it’s an increasingly viable platform for workstation and desktop use as well. By understanding Linux, you’ll...

E-Health Care Information Systems: An Introduction for Students and Professionals

Jossey-Bass, 2005

E-Health Care Information Systems is a comprehensive collection written by leading experts from a range of disciplines including medicine, health sciences, engineering, business information systems, and computing technology. It provides a theoretical framework with sound methodological approaches and is filled with numerous case examples. Topics...

$Probability For Dummies (Math & Science)$

Probability For Dummies (Math & Science)

For Dummies, 2006

Packed with practical tips and techniques for solving probability problems

Increase your chances of acing that probability exam — or winning at the casino!

Whether you're hitting the books for a probability or statistics course or hitting the tables at a casino, working out...

Ship Stability for Masters and Mates, Fifth Edition

Butterworth-Heinemann, 1999

Understanding ship stability, the ability of a ship to return to an initial state after disturbing forces and moments, is critical for all maritime students and professionals studying for a deck or engineering certificate of competency, or seeking promotion to a higher rank within the merchant marine or Navy.

The...

The Business of Android Apps Development: Making and Marketing Apps that Succeed

Apress, 2011

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand...

Leading Global Projects

Routledge, 2011

This book is a must-read for anyone responsible for projects and initiatives that span functional and geographical divides. Authors Moran and Youngdahl bring extensive experience and learning from industry practice to present a clear and straightforward treatment of the leadership skills and knowledge required to lead projects that are global...

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