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Zen Cart: E-commerce Application Development: A step-by-step developer's guide
Zen Cart: E-commerce Application Development: A step-by-step developer's guide

Zen Cart is a popular open-source PHP/MySQL-based e-commerce solution available under GPL that is designed to put the merchants' and shoppers' requirements first. Not only does Zen Cart offer a very long list of features, but the system is designed with both store owners and web developers in mind. There's no sacrifice of usability or power.

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Essential Law for Marketers
Essential Law for Marketers

'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.

Each chapter in the book offers, in simple English,
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101 Successful Interviewing Strategies
101 Successful Interviewing Strategies

Now job seekers or any professional pursuing advancement can masterthe skills needed to prepare for and win interviews with Kramer's 101 SUCCESSFUL INTERVIEWING STRATEGIES. Written by an expert career coach and clinical psychologist, this unique book applies the latest research in learning strategies and social intelligence to equip job...

International Marketing: Strategy and Theory
International Marketing: Strategy and Theory

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written
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The Business of iOS App Development: For iPhone, iPad and iPod touch
The Business of iOS App Development: For iPhone, iPad and iPod touch

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

This book is written by experienced...

Branding For Dummies (Business & Personal Finance)
Branding For Dummies (Business & Personal Finance)

Build positive impressions of your product or business

Build a powerful brand and pave the way for marketing success

Need to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from...

Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month.

Packed with practical examples as well as new and updated case...

Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former
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Euro-Par 2007 Workshops: Parallel Processing: HPPC 2007, UNICORE Summit 2007, and VHPC 2007
Euro-Par 2007 Workshops: Parallel Processing: HPPC 2007, UNICORE Summit 2007, and VHPC 2007
Parallel and distributed processing, although within the focus of computer science research for a long time, is gaining more and more importance in a wide spectrum of applications. These proceedings aim to demonstrate the use of parallel and distributed processing concepts in different application fields, and attempt to spark interest in novel...
Music Production: For Producers, Composers, Arrangers, and Students
Music Production: For Producers, Composers, Arrangers, and Students

The guidance of a skilled music producer will always be a key factor in producing a great recording. In that sense, as Michael Zager points out in his second edition of Music Production: For Producers, Composer, Arrangers, and Students, the job of a music producer is analogous to that of a film director, polishing work product to its...

The Belbin Guide to Succeeding at Work
The Belbin Guide to Succeeding at Work

Have you ever been overtaken at work by someone with fewer qualifications? Have you ever wondered how some people move effortlessly up the career ladder, while others stall at each rung?

Drawing on 27 years' experience since the publication of Meredith Belbin's bestselling book, Management Teams - Why They...

How Google Tests Software
How Google Tests Software

 

Software development is hard. Testing that software is hard, too. And when you talk about development and testing at the scale of the entire web, you are talking about Google. If you are interested in how one of the biggest names in the Internet handles such large-scale testing, then you have found the right
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