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International Marketing: Strategy and Theory
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.
The 4th edition of International Marketing has been written... | | The Business of iOS App Development: For iPhone, iPad and iPod touch
Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
This book is written by experienced... | | Branding For Dummies (Business & Personal Finance)Build positive impressions of your product or business
Build a powerful brand and pave the way for marketing success
Need to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from... |
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| | Purple Cow: Transform Your Business by Being RemarkableYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former... | | |
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Music Production: For Producers, Composers, Arrangers, and Students
The guidance of a skilled music producer will always be a key factor in producing a great recording. In that sense, as Michael Zager points out in his second edition of Music Production: For Producers, Composer, Arrangers, and Students, the job of a music producer is analogous to that of a film director, polishing work product to its... | | The Belbin Guide to Succeeding at Work
Have you ever been overtaken at work by someone with fewer qualifications? Have you ever wondered how some people move effortlessly up the career ladder, while others stall at each rung?
Drawing on 27 years' experience since the publication of Meredith Belbin's bestselling book, Management Teams - Why They... | | How Google Tests Software
Software development is hard. Testing that software is hard, too. And when you talk about development and testing at the scale of the entire web, you are talking about Google. If you are interested in how one of the biggest names in the Internet handles such large-scale testing, then you have found the right ... |
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