Learn the skills you must master to assume leadership rolesâcreative directors, art directors, and advertising managersâon creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative...
This dictionary was developed for professionals in the field of health promotion and health education and in related professions. It identifies a wide range of terms and health and professional organizations commonly used by health educators and public health professionals, although it is not meant to be exhaustive. The contents reflect the process...
The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot...
This book examines tensions between the Chinese state and Chinese universities. It looks at the state’s demand for political socialization as a restriction on university autonomy and the university’s promotion of academic development through promoting academic freedom and fostering critical thinkers, using Jour University in...
This Book’s focus and intent is to impart an understanding of the practical application of atmospheric plasma for the advancement of a wide range of current and emerging technologies. The primary key feature of this book is the introduction of over thirteen years of practical experimental evidence of successful surface modifications by...
From performers who bask in the spotlight to those who find inspiration in the midnight glow of a computer monitor, the world has no shortage of creative people. While the day-to-day realities of a ballerina may be quite different from that of a novelist, actor, graphic artist, musician, or software developer, they share many things in...
With so few therapeutic outlets readily available to young people, schools have evolved into mental health centers for many students. Yet schools are hampered by limited access to resources needed to provide mental health promotion, prevention, and intervention services.
Like its acclaimed predecessor, the Second Edition of the...
Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes.
Some people are simply great at their job; they always seem to say or do the right thing. They are mentioned in every conversation. Everybody likes them. They get promoted. They get pay raises. They get along with the boss. And somehow, they do all these things without being unpleasant, breaking much of a sweat or seeming...
The third book in CMP's new V.A.S.S.T. series produced in cooperation with the Sundance Media Group, Instant Sound Forge is a general guide to the operation of the application and a graphic "cookbook" of specific techniques for using Sound Forge to fix (hide mistakes) and sweeten (improve) audio. Sony's Sound Forge is a powerful mono and...
In today's globally integrated food system, events in one part of the world can have multiple and wide-ranging effects, as has been shown by the recent and rapid global rise in food prices. Transnational corporations (TNCs) have been central to the development of this global food system, dominating production, international trade, processing,...
Welcome to the exciting world of Cisco certification! You have picked up this book because you want something better—namely, a better job with more satisfaction. Rest assured that you have made a good decision. Cisco certification can help you get your first networking job or more money and a promotion if you are already in the field....
