Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation...
This book is the first real inside look at the business of professional audio recording, which fuels a multibillion dollar global music industry. Industry pioneer Chris Stone, founder of the legendary Record Plant, provides hard-earned business strategies, guidelines, and advice on every aspect of launching and managing a professional audio...
Mark W. Zacher, University of British Columbia Clearly one of the best studies on international environmental politics.
"Bernstein convincingly and usefully rejects the role of epistemic communities as a driving force behind the norm change he identifies... Compelling... His attention to the role of ideas...
The field of marketing communications is ever-changing. Brand managers continually
attempt to gain advantage over competitors and endeavor to achieve larger
market shares and profits for the brands they manage. Marketing communications,
or marcom, is just one element of the marketing mix, but advertising, promotions,...
Physical activity remains a critical area of research as we consider cost-effective measures for lowering the chronic disease epidemic worldwide. In our increasingly automated society, many adults and children are not active at health-enhancing levels. In Physical Activity and Public Health Practice, a panel of...
This volume casts a fresh look on how the political spaces of the Western Balkan states (Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Kosovo, Macedonia and Albania) are shaped, governed and transformed during the EU accession process. The contributors argue that EU conditionality in the Western Balkans does not work...
From Techie to Boss teaches technical people who are making or mulling the transition from team player to team leader all the management techniques and soft leadership skills they never needed before--but need now, pronto.
Veteran team lead and project manager Scott Cromar lays...
The book provides an introduction to nanostructured materials and guides the reader through their different engineering applications. It gives an overview of nanostructured materials applied in the fields of physics, chemistry, biology, medicine, and materials science. Materials for different applications in...
With many millions of dollars being spent annually by governments on promotion to attract foreign investors to various countries, a perplexing question has become increasingly important: Does investment promotion really work? Jacques Morisset and Kelly Andrews-Johnson have made a major step in providing a convincing answer to this and associated...
It isn't often that you witness the birth of a new sport or game. I'm not referring
to some variation on a theme, like snowboarding on your hands, or to one
of the prepackaged amusements that erupt like a volcano of marketing froth
during the holiday seasons, but a real game-one that catches the imagination
and quickly...
Create content, link pages and webs, and grow your wiki
Set up your own wiki for personal or business use
So you want to wiki? This friendly guide gets you up and running in the wiki world in no time, from creating and editing wiki pages and going public to handling maintenance, promotion, and project management. You'll see how to...
The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing...
