'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.

Each chapter in the book offers, in simple English,...

Now job seekers or any professional pursuing advancement can masterthe skills needed to prepare for and win interviews with Kramer's 101 SUCCESSFUL INTERVIEWING STRATEGIES. Written by an expert career coach and clinical psychologist, this unique book applies the latest research in learning strategies and social intelligence to equip job...

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written...

This book is written by experienced...

Need to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from...

The guidance of a skilled music producer will always be a key factor in producing a great recording. In that sense, as Michael Zager points out in his second edition of Music Production: For Producers, Composer, Arrangers, and Students, the job of a music producer is analogous to that of a film director, polishing work product to its...