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Learn GameSalad for iOS: Game Development for iPhone, iPad, and HTML5 (Learn Apress)
Learn GameSalad for iOS: Game Development for iPhone, iPad, and HTML5 (Learn Apress)
In 2007, Apple revolutionized our way of living by introducing the iPhone, but most important was the birth of iOS. Today, iOS is used in the iPhone, iPad, and iPod Touch. Via the App Store, a new business model has emerged that offers more than 500,000 applications and games, resulting in 25 billion downloads. This new business...
How Google Tests Software
How Google Tests Software

 

Software development is hard. Testing that software is hard, too. And when you talk about development and testing at the scale of the entire web, you are talking about Google. If you are interested in how one of the biggest names in the Internet handles such large-scale testing, then you have found the right
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Less Than Zero: The Case for a Falling Price Level in a Growing Economy (Hobart Papers)
Less Than Zero: The Case for a Falling Price Level in a Growing Economy (Hobart Papers)
One of main features of the 'counter-revolution' in economics which has resulted in the revival of classical liberal ideas has been a change in views about government's ability to control the economy. 'Fiscal fine tuning' is virtually discredited and monetary policy is no longer seen as a means of...
Principles of Marketing, 12th Edition
Principles of Marketing, 12th Edition

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially...

Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series)
Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series)

The era of online video has arrived—now make it work for your business

In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and...

Quiet: The Power of Introverts in a World That Can't Stop Talking
Quiet: The Power of Introverts in a World That Can't Stop Talking

At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking, reading to partying; who innovate and create but dislike self-promotion; who favor working on their own over brainstorming in teams. Although they are often labeled "quiet," it is to introverts that we owe many of the great...

Increase Your Web Traffic in a Weekend
Increase Your Web Traffic in a Weekend

These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn't mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are...

Essential Law for Marketers
Essential Law for Marketers

'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.

Each chapter in the book offers, in simple English,
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101 Successful Interviewing Strategies
101 Successful Interviewing Strategies

Now job seekers or any professional pursuing advancement can masterthe skills needed to prepare for and win interviews with Kramer's 101 SUCCESSFUL INTERVIEWING STRATEGIES. Written by an expert career coach and clinical psychologist, this unique book applies the latest research in learning strategies and social intelligence to equip job...

The Belbin Guide to Succeeding at Work
The Belbin Guide to Succeeding at Work

Have you ever been overtaken at work by someone with fewer qualifications? Have you ever wondered how some people move effortlessly up the career ladder, while others stall at each rung?

Drawing on 27 years' experience since the publication of Meredith Belbin's bestselling book, Management Teams - Why They...

Persuasion and Influence For Dummies
Persuasion and Influence For Dummies

Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes.

Elizabeth...

International Marketing: Strategy and Theory
International Marketing: Strategy and Theory

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written
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