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Atmospheric Monitoring With Arduino: Building Simple Devices to Collect Data About the Environment
Atmospheric Monitoring With Arduino: Building Simple Devices to Collect Data About the Environment
We as a species are probably a little bit smarter than fish: at least we know that we spend our lives “swimming” at the bottom of an ocean of air. About 4/5th of that ocean is the relatively harmless gas nitrogen. Around another 1/5 of it is the highly reactive and slightly toxic gas oxygen. The...
MintDuino: Building an Arduino-compatible Breadboard Microcontroller
MintDuino: Building an Arduino-compatible Breadboard Microcontroller
The MintDuino is deceiving—this little tin of electronics is capable of providing the brains for an unlimited number of devices limited only by your imagination… and, of course, your bank account.

While the MintDuino is certainly capable of being used during a moment of inspiration,
...
Mining of Massive Datasets
Mining of Massive Datasets
This book evolved from material developed over several years by Anand Rajaraman and Jeff Ullman for a one-quarter course at Stanford. The course CS345A, titled “Web Mining,” was designed as an advanced graduate course, although it has become accessible and interesting to advanced undergraduates.

The popularity of...

International Marketing
International Marketing
Thank you for reading our book! Practicing international marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work; the competition is tough; and it’s fun to succeed. It is therefore with great pleasure that we present the eighth edition of International...
The Digital Matte Painting Handbook
The Digital Matte Painting Handbook

From an early age, I wanted to be an artist. I was drawn first to comic books and then to science-fiction literature because of the wondrous images that fed my artistic imagination. When I read Edgar Rice Burroughs, Robert Heinlein, and Isaac Asimov as an adolescent, I would spend as much time studying the covers as I did reading the books,...

Practical Financial Management (with Thomson ONE - Business School Edition 6-Month Printed Access Card)
Practical Financial Management (with Thomson ONE - Business School Edition 6-Month Printed Access Card)

The fifth edition of Practical Financial Management is the latest milestone in a 35-year journey in education that began when I was a corporate executive teaching finance as an adjunct professor.

Not long after starting down that road I realized that I might be able to improve on the approach taken by most finance texts. It
...

Technical Writing for Success
Technical Writing for Success

Taking an applied approach to teaching workplace writing, TECHNICAL WRITING FOR SUCCESS 3E is a comprehensive text designed to focus on skills that employers demand in today's workplace--thinking, listening, composing, revising, and editing. Students are encouraged to acquire many workplace skills through integrated and applied...

Microsoft Excel 2010: Illustrated Complete (Illustrated Series)
Microsoft Excel 2010: Illustrated Complete (Illustrated Series)
Welcome to Microsoft Excel 2010—Illustrated Complete. If this is your first experience with the Illustrated series, you’ll see that this book has a unique design: each skill is presented on two facing pages, with steps on the left and screens on the right. The layout makes it easy to learn a skill without...
The Engaging Leader: Winning with Today's Free Agent Workforce
The Engaging Leader: Winning with Today's Free Agent Workforce
During the summer of 1999, I was reading about the collapse of the Colorado Rockies baseball team under manager Jim Leyland. Leyland came to Colorado as a high-priced savior, but he and the team never meshed. Things got so bad that he announced his resignation before the first season was over. This came as a mystery to the...
Experiences of Test Automation: Case Studies of Software Test Automation
Experiences of Test Automation: Case Studies of Software Test Automation

Software test automation has moved beyond a luxury to become a necessity. Applications and systems have grown ever larger and more complex, and manual testing simply cannot keep up. As technology changes, and more organizations move into agile development, testing must adapt—and...

Selling and Sales Management (8th Edition)
Selling and Sales Management (8th Edition)

This text covers what must still be the most important element of the marketing mix for most students and practitioners. With a move away from the selling function towards more esoteric areas of marketing over the past few years, this vital aspect of marketing has been somewhat neglected. However, in the end it has to be face-toface contact...

Remote Research: Real Users, Real Time, Real Research
Remote Research: Real Users, Real Time, Real Research

Remote studies allow you to recruit subjects quickly, cheaply, and immediately, and give you the opportunity to observe users as they behave naturally in their on environment. In Remote Research, Nate Bolt and Tony Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phone and a...

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