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From an early age, I wanted to be an artist. I was drawn first to comic books and then to science-fiction literature because of the wondrous images that fed my artistic imagination. When I read Edgar Rice Burroughs, Robert Heinlein, and Isaac Asimov as an adolescent, I would spend as much time studying the covers as I did reading the books,...

The fifth edition of Practical Financial Management is the latest milestone in a 35-year journey in education that began when I was a corporate executive teaching finance as an adjunct professor.

Not long after starting down that road I realized that I might be able to improve on the approach taken by most finance texts. It...

Taking an applied approach to teaching workplace writing, TECHNICAL WRITING FOR SUCCESS 3E is a comprehensive text designed to focus on skills that employers demand in today's workplace--thinking, listening, composing, revising, and editing. Students are encouraged to acquire many workplace skills through integrated and applied...

Software test automation has moved beyond a luxury to become a necessity. Applications and systems have grown ever larger and more complex, and manual testing simply cannot keep up. As technology changes, and more organizations move into agile development, testing must adapt—and...

This text covers what must still be the most important element of the marketing mix for most students and practitioners. With a move away from the selling function towards more esoteric areas of marketing over the past few years, this vital aspect of marketing has been somewhat neglected. However, in the end it has to be face-toface contact...

Remote studies allow you to recruit subjects quickly, cheaply, and immediately, and give you the opportunity to observe users as they behave naturally in their on environment. In Remote Research, Nate Bolt and Tony Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phone and a...